Maintaining Cultural Identity in the Face of Adversity Essay -- Cultura

Maintaining Cultural Identity in the Face of AdversityAt the turn of the century, Sea Island Gullahs, descendants of Afri bunghole Captives, remained isolated from the mainland of sulfur Carolina and atomic number 31.As a result of their isolation, the Gullah created and maintained a distinct, imaginative, and original African American Culture.Gullah communities rec every(prenominal)ed, remembered, and recollected much of what their ancestors brought with them from Africa- Prologue to Julie Dashs Daughters of the DustThe people who settled in the United States from all over the world built the rich history of the country. Indeed, the U.S. is a country that has been built on immigration. The first non-indigenous arrivers were European and with them they brought to the United States all of the western ideologies of their homeland. This is true of all of the groups that immigrated here over the course of the next several hundred years. However, the initial settling of the Europeans in America created a mensuration by which other immigrants would have to compete against. Once a particular group saturates an area, it is difficult for diversified outgroups to bring their own culture and belief systems into a society that has already established itself. This rift in cultures is evident at the turn of the 20th century. There are communities of like-minded people carefully unintegrated in New York City, for example. The Italians, the Irish, and the Jews and the Blacks all had their own niche carved for themselves in the big city. These pockets of ethnic groups are created for several reasons. First, people are most booming with what they already know. Imagine coming to a new country for the first time. If you can go to an area where you know they will... ...o that fact. The only way balance can be achieved, though, is if the past is not forgotten. African Americans must recall, remember, and recollect much of what their ancestors brought with them from Africa .Bibli ographyOnline Internet. available at http//www.lik.berkeley.edu/MRC/africanambib2.html.Pabis, Dr. George S. Sub-Saharan Africa Under Foreign Rule. Online Internet. available at http//www.gpc.peachnet.edu/gpabis/lecdoc1503/lec23-Africa_Foreign.htm.University of Georgia Press. The Gullah People and Their African Heritage. Online Internet. available at http//www.uga.edu/ugapress/newsite/books/shelf/0820320544.html.Members of Honors Religious Traditions of the African Diaspora 1997. The Gullah People and Their Link to West Africa. Online Internet. available at http//dickinsg.intrasun.tcnj.edu/diaspora/gullah.html.

Essay on Symbolism in The Glass Menagerie -- Glass Menagerie essays

Symbolism in The Glass menagerie Symbolism tinkers an integral phonation in Williamss play, The Glass Menagerie. Examples of the use of symbolism include the fire evasion, as an escape from the family, the phonograph, as an escape from reality, the unicorn, as a symbol for Lauras uniqueness and the fathers photograph, representing something different to each character. Through regonition of these symbols, a greater understanding of the plays theme is achieved. Throughout the play, Tom Wingfield was torn by a responsibility he felt for his render and infant and the need to be his own man. He used the fire escape most in the play. He went outside to stand on it when he smoked, to escape the nagging from his mother, and to make his final independence from his family. Tom didnt like being responsible for his mother and sister, working day-in and day-out at a job he hated. He wanted to escape down those stairs and never come back. In scene V Tom speaks to the audience about what h e observes from the fire escape, heaven Dance Hall. The dance hall to him was what he wanted, everyone was living exciting blend ins hot swing medication and liquor, dance halls, bars and movies, and sex that hung in the gloom... Tom longed to live a more exciting life. In the final scene Tom says I descended the steps of this fire escape for a last time and followed, from thusly on, in my fathers footsteps, attempting to find in motion what was lost in space. Tom wanted to be free and to him the fire escape was the exit into freedom. Movies were also an crucial part of Toms life. He went to the movies when he and his mother argued or when he felt he mandatory some excitement. In scene IV Amanda asks Why do you go to the movies so much, Tom? and... ...nger anger that hes abandon them and is doing what he wants. The symbols used in the play are a means of escape. For Tom its the movies and the fire escape, for Laura its the Victrola and her looking glass and for the father, its his picture. Hes escaped from the responsibility of raising and paying for their family. Works Cited and ConsultedBeattie, Elisabeth L. The Glass Menagerie. Masterplots, ed. Frank M. Magill. Revised molybdenum Ed. Vol. 5. Pasadena Salem concentrate, 1996. Bigsby, C. W. E. Entering the Glass Menagerie. The Cambridge Companion to Tennessee Williams, ed. Matthew C. Roudane. Cambridge Cambridge University Press, 1997. Williams, Tennessee. Conversations with Tennessee Williams, ed. Albert Devlin. Jackson University Press of Mississippi, 1986. Williams, Tennessee. The Glass Menagerie. New York New Directions Publishing, 1995. Essay on Symbolism in The Glass Menagerie -- Glass Menagerie essaysSymbolism in The Glass Menagerie Symbolism plays an integral part in Williamss play, The Glass Menagerie. Examples of the use of symbolism include the fire escape, as an escape from the family, the phonograph, as an escape from reality, the unicorn, as a symbol for Lauras uniq ueness and the fathers photograph, representing something different to each character. Through regonition of these symbols, a greater understanding of the plays theme is achieved. Throughout the play, Tom Wingfield was torn by a responsibility he felt for his mother and sister and the need to be his own man. He used the fire escape most in the play. He went outside to stand on it when he smoked, to escape the nagging from his mother, and to make his final independence from his family. Tom didnt like being responsible for his mother and sister, working day-in and day-out at a job he hated. He wanted to escape down those stairs and never come back. In scene V Tom speaks to the audience about what he observes from the fire escape, Paradise Dance Hall. The dance hall to him was what he wanted, everyone was living exciting lives hot swing music and liquor, dance halls, bars and movies, and sex that hung in the gloom... Tom longed to live a more exciting life. In the final scene Tom says I descended the steps of this fire escape for a last time and followed, from then on, in my fathers footsteps, attempting to find in motion what was lost in space. Tom wanted to be free and to him the fire escape was the exit into freedom. Movies were also an important part of Toms life. He went to the movies when he and his mother argued or when he felt he needed some excitement. In scene IV Amanda asks Why do you go to the movies so much, Tom? and... ...nger anger that hes abandon them and is doing what he wants. The symbols used in the play are a means of escape. For Tom its the movies and the fire escape, for Laura its the Victrola and her glass and for the father, its his picture. Hes escaped from the responsibility of raising and paying for their family. Works Cited and ConsultedBeattie, Elisabeth L. The Glass Menagerie. Masterplots, ed. Frank M. Magill. Revised Second Ed. Vol. 5. Pasadena Salem Press, 1996. Bigsby, C. W. E. Entering the Glass Menagerie. The Cambridge Co mpanion to Tennessee Williams, ed. Matthew C. Roudane. Cambridge Cambridge University Press, 1997. Williams, Tennessee. Conversations with Tennessee Williams, ed. Albert Devlin. Jackson University Press of Mississippi, 1986. Williams, Tennessee. The Glass Menagerie. New York New Directions Publishing, 1995.

The Fourth Crusade Essay -- History, The Crusades

The Fourth CrusadeIs karma the reason for the slow but evident sinking of Venice into the Mediterranean? Maybe it is indemnity for the untamed selfish acts of Venice during the Fourth Crusade. The Venetians along with forcers robbed Constantinople for personal gains. The Fourth Crusade should be an example that it is crude and unjust to pom-pom fellow workforce for no reason. The Crusades were a series of battles and short wars against the Muslims. In the eleventh century Jerusalem had been taken over by the Turks. This sparked the Crusades the Crusades ended up lasting 200 years. The third crusade was deemed unsuccessful because Jerusalem was still in Muslim hands. In 1198, Pope Innocent issued the need for a Fourth Crusade. Excite ment was stirred up by Priest Faulk of Neuilly after he preached at a knight tournament (Williams 103). In other areas the recruitment work was done on tours by major(ip) prelates, preaching sermons designed to move their listeners to take the cross ( 103).At the time Egypt was the center of Muslim power so Egypt was the intended target. Unknown to crusaders, ambassadors of the Doge of Venice Enrico Dandolo were in Egypt negotiating with the sultan and assuring the sultan that Egypt would not be attacked (Williams 104). Dandolo wanted to attack Constantinople. The leader of the crusaders Count Boniface agreed with Dandolo. In Venice, Dandolo agreed to supply enough ships for 33,500 men and 4,500 horses as well as an extra 50 armed galleys (Williams 104). By the intended departure date their were only 10,000 men ready to leave (Robinson). Later, 30,000 men arrived but a cutting problem arose. The men only had 51,000 marks when the price was set at 85,000 for the ships. Dandolo agreed to suspend the debt if... ...new throne and Catholicism was the new state religion (Cooke). Although, the advantages that had been gained by the Fourth Crusade vanished, as water vanishes on a hot stone (Williams 116).What looked like a simple atta ck on Egypt changed into a destruction of the greatest city on earth. It was done out of greed and done by selfish sight. Everyone in the hierarchy was multiform up to the pope who saw his treasury rise from the gold of Constantinople. Dandolo was a good strategist but a crude man. Today many people still resent him and one scholar was asked if he knew the location of Dandolos grave and he replied Yes, I go there and spit on it (Cooke). Venice gained new high in wealth but did it come at a price. Venice is sinking into the Mediterranean. Maybe it is karma and hopefully this was a lesson that it is unjust to attack fellow men for greed.

I Write to Impress, Expose, and Inspire :: Writing Composition

I Write to Impress, Expose, and InspireIll that say it, I like myself. I shake hands with just about every part of who I am. I have an admirable supply of self-esteem and I...well,...I show it off.Ill say this, Im a pretty decent writer. Of course, thats my take in opinion, but Im modest. I dont think Im as good as they get, nor do I think that Im as good as I can get. I like manipulating words so that they are comprehended at face-value and understood at a deeper value. I like to be enthusiastic when I write, and I like to project this to the reader. Am I doing that yet, you lovely reader, you? I like who I am, I like to hear myself talk, and I think I blab out well. When rereading my introductory paper for this class, I smiled as I remembered typing it the night before it was due. I could tell that I wrote it, and that I had a bit of pleasure doing so. I used quotation marks around sarcastic, or pun-ny phrases. I used contractions and slang to sound more like me than anyone els e. I had a flowing, informal style, as Lanham might put it, with a catchy first sentence and a smile-producing conclusion. I admit that in that locations obvious theme paper influence at bottom it I have a definite intro, 4 paragraphs of discussion, and a predictable conclusion but I didnt let my creativity sit in the corner. I based my information on my own life, my own experiences, and my own darn opinion. I didnt look in a book for anything for that paper, and yet, its believable.I think that there is definite magic within words and their organization on a page or in the air. While I think that Im in chasten of what I say and what I mean when I say it, I can look back at something Ive written and see a different, mayhap deeper, meaning. In my intro paper, I can see the frustration about which I write, within the style of my writing. I get excited and poetic when I write about going to school forever to fill those barren 2/3rds of my brain, and when I write about how Im beginn ing to know what I want. On the other hand, my writing slows in a sort of literary sigh when I write about my lack of dollars and the ambiguous future.

Essays --

TimelineAct 1 facet 1In the buy the farm of the book, the muckle take a holiday to celebrate Caesars victory over Pompey in a civil war. They stand in the streets and wait for his arrival, and once he gets to the city, they throw a huge party.Scene 2 On the same day, Caesar attends a party and receives a warning from a small old world saying to beware the ides of March. Later in the chapter Cassius tries to turn Brutus against Caesar. Later in the scene they agree to meet again to talk about Caesar.Scene 3 There is a huge storm in the beginning of the scene, and Cassius thinks it a sign that Caesar must be killed. The two agree that Caesar must non be allowed to continue to rule and later discuses how they will kill Caesar.Act 2Scene 1 Cassius sends a letter to Brutus saying that he should kill Caesar for Rome, and whence later in the act they meet to make their final preparations. Caesars wife thinks that Caesar is hiding something and wants to know what is wrong.Scene 2 Ca esar was planning on sack to go to the Capitol, but Calpurnia tells him to stay home because of so many death threats and warnings they have gotten. Caesar stays home with her, until Decius convinces him that he needs to be at the Capitol.Scene 3Artemidorus finds a letter that shows proof that a lot of people are going to kill Caesar, he goes to the Capitol to go find Caesar and show him the letter. only sadly, cant find Caesar in time.Scene 4Portia sends her servants to go see what is happening at the Capitol to make sure everything is alright with Caesar. Then she meets someone, who tells her more(prenominal) about the danger that Caesar will be facing.Act 3Scene 1 The Soothsayer and Artemidorus try to warn Caesar outside the Capitol, but he ... ...rge fictional character in making the rise of the Roman Empire. If Caesar wouldnt have been as big as a figure he was, he might not have had much of an effect on Rome therefore his ideas would have never been thought of or acc epted by the higher population and people in Rome. Caesar had two children with the names of Caesarion and Julia Caesaris. Caesarion was his son and Julia Caesaris was his daughter. Caesar also had a wife by the name of Calpurnia Pisonis. Caesar was killed by many people who thought that if he was to bring forth leader of Rome that he would become a dictator and overthrow the Republic. So many senators got together in one room with him, and stabbed Caesar to death. With Caesar dead, the Roman fraternity was mortified, they soon went against the conspirators and joined Antonys side to track down the conspirators and bring them to justice for killing Caesar.

Essays --

TimelineAct 1vista 1In the start of the book, the passel take a holiday to celebrate Caesars victory everyplace Pompey in a civil war. They stand in the streets and wait for his arrival, and once he gets to the city, they throw a huge party.Scene 2 On the analogous day, Caesar attends a party and receives a warning from a small old man saying to beware the ides of March. Later in the chapter Cassius tries to turn Brutus against Caesar. Later in the scene they agree to meet again to talk about Caesar.Scene 3 There is a huge storm in the beginning of the scene, and Cassius thinks it a sign that Caesar must be killed. The two agree that Caesar must not be allowed to continue to rule and later discuses how they will kill Caesar.Act 2Scene 1 Cassius sends a letter to Brutus saying that he should kill Caesar for Rome, and then later in the act they meet to make their final preparations. Caesars married woman thinks that Caesar is hiding something and wants to know what is wrong.Scen e 2 Caesar was planning on going to go to the Capitol, but Calpurnia tells him to stay home because of so many final stage threats and warnings they earn gotten. Caesar stays home with her, until Decius convinces him that he needs to be at the Capitol.Scene 3Artemidorus finds a letter that shows proof that a lot of people are going to kill Caesar, he goes to the Capitol to go find Caesar and show him the letter. But sadly, cant find Caesar in time.Scene 4Portia sends her servants to go see what is happening at the Capitol to make sure everything is alright with Caesar. Then she meets someone, who tells her more about the danger that Caesar will be facing.Act 3Scene 1 The Soothsayer and Artemidorus try to warn Caesar outside the Capitol, but he ... ...rge role in making the rise of the Roman Empire. If Caesar wouldnt have been as big as a figure he was, he might not have had much of an effect on Rome therefore his ideas would have never been thought of or accepted by the high er population and people in Rome. Caesar had two children with the names of Caesarion and Julia Caesaris. Caesarion was his son and Julia Caesaris was his daughter. Caesar also had a wife by the name of Calpurnia Pisonis. Caesar was killed by many people who thought that if he was to become leader of Rome that he would become a dictator and extirpate the Republic. So many senators got together in one room with him, and stabbed Caesar to death. With Caesar dead, the Roman community was mortified, they soon went against the conspirators and joined Antonys side to track down the conspirators and add up them to justice for killing Caesar.

Children learn in a variety of ways

In order to hitch why roughly kids be more favored as scholars than others it is necessary to see how succeeder is to be defined. This is a peculiarly hard inquiry as a practician inwardly an face standby school, where two definitions briefly persist. The National Curriculum ( the statutory model for instruction in England ) defines successful scholars as pupils who possess certain accomplishments I ( see auxiliary A ) .This would connote that inside slope schools kids are deemed to be successful scholars depending upon whether they pee-pee developed the identified accomplishments. The accomplishments listed are non specific to every one result and as such there is no demand for scholars to finish any traditional academic class. However, English schools are measured and judged by the criterions set by consecutive authoritiess. The current authorities has decided that a school s success leave be judged based upon their pupils public presentation in stipulate GCSE top ics two ( 5 A*-C GCSE s including English, Maths, Science, Modern Foreign Language and History or Geography ) . This clearly shifts the focal point inwardly English school from the accomplishments of successful larning back towards public presentation in traditional academic topics.Within this assignment a successful scholar sh every(prenominal) be considered to be a pupil who achieves the English Baccalaureate. The writer acknowledges that the authorities s current definition of success is controversial, non least of all as a consequence of the cellular inclusion or exclusion of specific classs of survey. However this definition seems likely to be at the transmit of educational reform for the foreseeable hereafter and as such is of specific involvement to new practicians.This assignment seeks to critically analyze the consequence of theories of intelligence upon the success of a scholar. It is acknowledged that intelligence research is a massive field and that hence this assignm ent can non measure the full range of research. The focal point of this assignment will stay steadfastly grounded in the deductions of theories inside instruction.If intelligence, nevertheless defined, were the lone finding factor upon the success of scholars so a simple trial should be able to accurately foretell the educational results for every kid around the universe. This is clearly non the instance. Individual pupils interact with the universe, and accordingly, the instruction system in a assortment of different ways. There are legion factors dissembleing upon this fundamental interaction which autumn outside of the range of this assignment. Nevertheless it is of import to retrieve that pupils ultimate success at school can be earnestly affected by factors such as the pupil s motive, their ethnical background and any Particular Educational Needs. By definition, it is clear that the whether or non a pupil achieves the English Baccalaureate does non take into write up the st ar differences between scholars.There is no universally acknowledged definition of intelligence. A simple hunt in the Oxford English Dictionary reveals legion definitions, supported by quotation marks within written English dating back every bit far as the 1300 s three . The word itself includes a curious topographic point within society, its importance is revered and yet its significance can non be easy defined.So what is intelligence? At its most limited definition, intelligence is what intelligence trials step four . A individual s public presentation on a set on unrelated specified undertakings. However in order to follow this definition of intelligence it is necessary to cognize what it is that intelligence trials really test. At the clip that Boring made his statement ( 1932 ) his statement was genuinely round, neither he nor anyone else at the clip knew what the trials measured V .In regard of the deductions of intelligence theories on instruction trials began to be develo ped in France around 1904. Such trials were devised by psychologists such as Binet to foretell success within the Parisian School system, to the expiration that he abandoned the usage of any trial which did non separate between the kids irrespective of its conformity with his vague and traditional theory of intelligence. It would look that Binet s ready was non based upon any fresh theory of intelligence, simply the practical job of screening kids into those who could and could non execute in a traditional school scene. Binet s ensue trial was weighted towards mensurating verbal memory, verbal logical thought, numerical logical thinking, grasp of logical sequences and an ability to province how one would construct out the jobs of daily life. An soul s trial mark age was so compared to their existent age. This work formed the footing of Stern s development of the intelligence quotient .The success envisioned by Binet and the Gallic Government at the clip is really similar t o the success required by the current UK authorities. Therefore such trials will go on to be a forecaster of success today. Given Binet s attack to the development of his trial, it would look that despite being credited as the Godhead of the first intelligence trial he was in fact the Godhead of a standardized appraisal trial.In recent old ages at that place has been increasing concerns over the impact of national trials. Standardized appraisal trials have been dropped at Key Stage 3 wholly and reduced to exclusively trials in English and Mathematics at Key Stage 2. In 2010 many primary schools took the extra measure of boycotting the national trials, directing their pupils to secondary schools with teacher Assessed Levels. Whilst many argue that instructor appraisal leads to better truth than trials for which pupils are extensively prepared, how so can it be the instance that while many instructors are reasoning against the usage of SAT trials in UK schools, they continue to utili ze the information provided from intelligence and cognitive ability trials.The usage of intelligence and cognitive intelligence proving within UK schools has increased dramatically within recent old ages. Within this field there are two chief trials which a big figure of pupils presently sit ( CAT and MidYIS/YeLIS ) . These trials are frequently used to help schools in the scene of mark classs and ability grouping without the coaching antecedently experienced in readying for SAT s. Despite this being normal pattern in many schools, it remains controversial. The usage of such trials within schools strengthens the baffle of intelligence and intelligence-style trials as simply a method of finding success in school.The thought of intelligence proving has been developed well in the United States since Binet s original work and is now applied in a assortment of different ways, frequently with terrorizing consequences. The writers of The price Curve sparked monolithic contention with th eir work sing the IQ tonss of heathenish groups within the United States. Their work seamed to back up the position that intelligence was unconditioned, that it could non be altered and that people with low IQ s caused the jobs within society. This has caused monolithic concern around the universe and the potency for this system to be used to warrant societal segregation or worse can non be ignored.Whilst it is outside the range of this assignment to to the full measure the ongoing nature versus raising argument, it is the writer s position that if a pupil can be coached to better their consequences on the SAT s trials so it is imaginable that they could be coached to better their mark on an IQ trial.In response to the publication of The Bell Curve concern began to turn sing the limited nature of intelligence, as measured by the intelligence quotient , and any cultural prejudice within the trials. What is precious within a peculiar civilization has monolithic deductions of the development of its people and its construct of intelligence. The original intelligence trials were devised with Western school success in head and early illustrations contain clearly cultural and socio-economic based inquiries.In visible radiation of this concerns sing the US-centric intelligence research Stern berg kind to see the deductions of civilization upon theories of intelligence. In his article Culture, direction, and assessment Sternberg looked at his and other research workers work sing the impact of civilization. The research indicates that the act of assessment itself can impact upon an person s public presentation as different civilizations have different outlooks of how they will be assessed, that persons in different civilizations may believe close to constructs and jobs in different ways, that public presentation is improved when the stuff being assessed is familiar and meaningful to them, that academic accomplishments are non every bit valued in all civilizations peculiarly where certain practical accomplishments and cognition help them last in their environment. Whilst researching in Africa Sternberg found that many of the traditional positions of intelligence, valued in horse opera society, were frequently considered stupid in different civilizations i.e. it was non the instance that they could non screen the points as required by the trial but they thought that do so was a mark of stupidity. In response to this find Sternberg developed his theory of successful intelligence nevertheless it is non the lone theoretician to review the current system culturally-loaded attack. Gardner MI puting logic and linguistic communication on a pedestal reflects the values of our Western civilization and the great premium placed on the familiar trials of intelligence. These cultural differences can non be forgotten and may function to foreground a failure on the portion of the Bell Curve to look into the grounds for the differences they identified. In a multicultural society how can we be certain that the trials are appropriate for the pupils sitting them? It is argued by the writer that without extended research into the cultural force of trials such as CAT and MidYIS, their consequences may take to pupils losing out on chances whilst could otherwise be unfastened to them.Whilst there has been increasing usage of intelligence proving within schools in recent old ages for all students, it has frequently been used to name larning disablements. What deductions for ADHD etc if a wide definition of intelligence had been accepted adaptation to the environment . Such trials are frequently performed by educational psychologists utilizing US-centric trial systems. In response to the increasing desire to label persons as unintelligent due to their single differences, theories began to spread out the traditional position. Sternberg the inclination to blend tonss on trials of intelligence with near sort of personal value ( 2003b p 13 ) .Many theoreticians have purported to follow a wider attack to the significance of intelligence, nevertheless few have really sort to use this to their ain actions or trials. A authoritative illustration of this can be found in the plants of Wechsler, who gives his name to a really traditional port intelligence trial. Wechsler describes intelligence as the sum or planetary capacity of the person to move purposefully, to thin rationally and to cover efficaciously with his environment ( 1958 p7 ) . However his trial does non reflect this position. This highlights the rile in inventing trials which match broader theories of intelligence.Given the jobs associated with traditional theories of intelligence, which all excessively frequently focused merely on accomplishments which are valued in the peculiar parts of society, theorists kind to promote a lodger position of intelligence. Sternberg the clip possibly has know to spread out our impression and everyone s impression of w hat it means to be intelligent ( 2003b p 69 ) . This is an interesting tack together of phrasing. It implies that it is non merely theorists which need to spread out their impression of what it means to be intelliegent but the general populace every bit good.Sternberg proposed his theory of successful intelligence, support by international research, to explicate why some of the most successful persons in the universe are non considered to be traditionally intelligent. A cardinal look of the theory is that success is defined in footings of a individual s single ends with the context in which that individual lives, instead than in footings of more infer ends that somehow are supposed to use to everyone. TFSI no affair how good traditional psychometric or cognitive theories account for public presentation on intelligence trials, they seem non to travel much beyond the trials in footings of their ability to account for intelligence in the mundane universe p.317 The triarchic th eory is an effort to history for, in a individual theory, what in the yesteryear has been accounted for by multiple theories frequently perceived to be in struggle with each other. P.325 The point to be made, so is that intelligence is non a individual thing It comprises a really broad array of cognitive and other accomplishments. Our purpose in theory, research, and measuring ought to be to specify what these accomplishments are and to larn how best to measure and develop them, non to calculate out a manner to unite them into a individual, perchance nonmeaningful figure. p. 327p.335 beyond IQ many bing theories of intelligence are uncomplete instead than incorrect p.328 each of the three subtheories of the triachic theory has received at least some falsifiable proof and amplification, although more empirical research and theory development are clearly needed. p.334 Our research, like that of others, is hindered by the deficiency of entirely satisfactory exeternal standards against which to formalize our theories and steps. The trouble with bring forthing a wider theory of intelligence is at what point do you halt? What is included and what is non? Where is the line to be drawn? It would look that Sternberg believes that within the US the broadening of intelligence has gone excessively far. In U.S. society, cognitive accomplishments have become practically equated with rational skills- the mental bases of intelligence. This equation is a error. ( Sternberg, wisdom, Intelligence and creativity synthesized 2003b )On this point there is one theoretician who has been to a great extent criticised for spread outing this theory excessively far. Howard Gardner appears to hold an of all succession turning list of intelligences each one more vague and abstract that the following, many overlapping with his old classs. The chief expostulation which many people have of Gardner is his usage of the word intelligence to depict what many would prefer to be known as abilities, accomplishments, endowments or capacities. In response to such unfavorable astuteness Gardner explained that he realised, that each of these words harboured booby traps, I eventually elected to take the bold measure of allowing a word from psychological science and stretchability it in new ways a I was suggesting an enlargement of the term intelligence so that it would embrace many capacities that had been considered outside its range ( 1999 p33,34 ) . There is postal code charming about the word intelligence . I have intentionally chosen it to fall in issue with those psychologists who consider logical logical thinking or lingual competency to be on a different plane that musical problem-solving or bodily-kinesthetic aptitude. ( Multiple intelligences ) To name some endowment and some intelligence shows this prejudice. Name them all endowments if you wish or name the all intelligences . I think of an intelligence as a biopsychological potency. That is, all members of the species have the attainable to exert a set of rational modules of which the species is capable. When I wrote Frames of Mind, I was excessively promiscuous in the usage of the term intelligence, and I applied it in countries where it would hold been preferred to deploy other nomenclature. Cogency of MI it surveys a broad assortment of independent research traditions neurology, particular populations, development, psychometries, anthropology, development, and so on. The theory is a ware of the synthesis of this study. the contention that MI is non theory until the experiments are performed is indefensible. If other researches, looking at the same empirical informations or at new empirical informations, were to come up with a list of modules that were better supported, the current versions of MI theory would be called into inquiry. If there turned out to be a important correlational statistics among theses modules, as measured by appropriate appraisals, t he supported independency of the modules would be invalidated.Furthermore, the theory could be partly disconfirmed on any figure of finer points. mayhap one or more of the campaigner intelligences will be found to be inadequately justified based on farther reappraisal. Possibly there are campaigners that I have non considered. Or possibly the intelligences are non about every bit independent as claimed. Each of these options can be with empirical observation verified and can supply agencies for disconfirming or redeveloping the theory, although in the instance of certain alteration, there might still be some public-service corporation to the theory itself. The writer would travel as far to province that Howard Garner has non created a list of intelligences, but yet another list of larning manners. This asseveration is supported by the overplus of articles and books written on the topic in the US and throughout the universe. The application of the theory to the schoolroom puting re ads merely as any text on acquisition manners, speaking about holding an consciousness of kids s single form of intelligences, of learning in such a manner that all students have entree to the information in their preferable manner and of developing countries where kids may demo a failing.Sternberg s work is besides non resistant from such unfavorable judgment, in his work sing learning for successful intelligence besides describes the theory in a really similar manner to that of acquisition manners. The theory of successful intelligence holds that some pupils who do non make good in conventional classs may, in fact, have the ability to win, if they are taught in a manner that is a better tantrum to their forms of abilities. Teaching for successful intelligence. One of the most utile things a instructor can make is to back up a pupil figure out how to do the most of what he or she does good, and to happen ways around what he or she does non make so good. Coffield s work in this country has found that there are far excessively many accounts of larning manners.

Guidelines for the Provision and Assessment of Nutritio Support Therapy in the Adult Critically Ill Patient

This section gives a description of the most commonly social functiond monitors for tolerance to the entral nutrition. It as well discusses the pertinent data that are important to the practice. The tolerance for EN of all patients essential be monitored and all inappropriate cessation of the EN must be avoided at all cost. However, there are a number of factors that may affect the delivery of EN.There is a tendency for health care providers who prescribe the formula to under-order calories and as such, there are patients who only receive approximately 80% of what they deserve. The combination of under-ordering and inadequate delivery that results in the patients receiving only half of the target close calories.It is a fact that the intolerance accounts for approximately unrivalled-third of the time of cessation. There are also other reasons for cessation like the remaining NPO after midnight for the symptomatic tests and the procedures in another third of the patients.Using en teral feeding protocols increases all percentage of goal calories provided and must be implemented. In the same way, all the patients that are primed(p) on EN must be checked for risk of any aspiration. Aspiration is the most leading feared complications that EN fuel give to a patient.All population who are at risk for aspiration may be detected by several factors which includes the use of nasoentric and endotracheal tube and the mechanical ventilation. There are some complications that may arise due to the use of enteral tube feedings and one of the effects is diarrhea. The diarrhea that being suffered by the ICU patient who is receiving EN must be investigated immediately.E. Selection of Appropriate Enteral FormulationWhen it comes to selecting the proper enteral formulation for the critically ill patient, the one in charge must first check off if the patient is one of the candidates for the specialty immune-modulating formulation. Patients more likely to display a more favor able aftermath who would be a proper candidate for the use of ummune-modulating formulations include all people that are undergoing G1 surgery and trauma, and those that fetch head and neck cancer.Numerous data suggest that adding amounts of pharmaconutrients to the enteral formulations gives many further benefits on the outcome of the patients rather than using the standard formula alone. It is unfortunate though that there are a few studies that have discussed the effects of individual pharmaconutrients and their dosage. This literature was criticized greatly for the heterogeneity of the studies that are performed in a great range of ICU patient populations.The multiple enteral formulations are said to be immune-modulating, but they enormous cange in their characteristics and the dosage of the individual components. There is no certainty as to whether or not the date from the studies that were published as well as their recommendations can be extracted in order to use the formu lations that have not been evaluated in a formal way.In order to receive the maximum therapeutic benefit from the immune-modulating formulations at about 50% to 60% of the goal energy requirements must be delivered. According to the studies, the benefit of EN as well as the added value of immune-modulating agents have an effect which is dose-dependent.Patients who have the worst cases of diarrhea may gain some benefit from the use of the soluble fiber-containing formula and a small portion of peptide semi-elemental formulation. The lab data, the theoretical concepts as well as the expert opinions that support the use of the peptide enteral formulations however, large protective trials are not available to make this one a strong recommendation.ReferencesMcClave, S., Martindale, R., Vanek, V., et., al. (2009). Guidelines for the Provision and Assessment of Nutrition Support Therapy in the Adult Critically Ill Patient. Journal of Parental and Enteral Nutrition (JPEN) acute Publicat ions, 33277

Now You See Me, Now You Don’t Essay

First rule of magic al ways be the smartest individual in the room. This is demonstrated all throughout the mysteriously riveting 2013 movie at once You impose Me, directed by Louis Leterrier. A group of four magicians Daniel Atlas (Jesse Eisenberg), Henley Reeves (Isla Fisher), Merritt McKinney (Woody Harrelson), and Jack Wilder (Dave Franco), all receive a card with a get a line and location on where to meet. Upon meeting at the designated meeting spot, they discovered they were all chosen to be part of a series of special magic acts. They be from then on referred to as The Four horse fancier. For their remarkable acting, thrilling stunts, and magical plot line, Now You specify Me is an excellent pick for all ages to enjoy. The film follows The Four Horse valet de chambre and their quest on athletic supportering people who got cheated out on their money by performing magic acts. The Horseman begin one of their shows by doing a magic trick where the listening pulls out a pi ece of paper with their account balance on, and the balance suddenly increases to a higher amount of money. The horseman call up to the stage Arthur Tressler (Michael Caine), who is the owner of Tressler Insurance. They explain that all the people in the audience have been cheated due to Tresslers Insurance, and the money that was going into the audiences accounts was coming out of Tresslers bank account. Since the events of the horseman have been going on, the FBI hire agent Dylan Rhodes (Mark Ruffalo) to investigate along with Alma Dray (Melanie Laurent) of Interpol. In attachment to the FBI, an illusion exposer Thaddeus Bradley (Morgan Freeman), try to uncover the mysteries of the illusions. Throughout the movie, it is unexplainable to why the horseman are undergoing these illusions without any benefits for themselves.However, it is revealed that agent Rhodes hired the horseman to get revenge on Bradley and the others that were involved for his fathers death. Many people seek re venge when something traumatic happens in their life. In the movie, it is revealed that Agent Rhodes father died from a faulty unassailable that he used in one of his underwater magic tricks. Rhodes is the hooded figure in the beginning of the film who chose the four magicians who later became The Four Horseman and help him seek out revenge. In the Horsemans first magic trick, they chose a haphazard guest out of the audience for their show. This illusion included the man getting teleported to a bank in Paris where he helped get money from the bank, and the money was then rained down from the ceiling ofwhere the show was being held. At another one of the Horsemans shows, an illusion was preformed where money was stolen from Arthur Tresslers account and placed into the audiences accounts. These two illusions were not just random picks. The mans bank that was in Paris and Tresslers insurance company both would not give any benefits to Rhodes family after his fathers death. Rhodes als o targeted Thaddeus Bradley because when his father was alive they were rivals. Rhodes father did the underwater trick that had the faulty safe because Bradley was in competition with him and challenged him to it. The themes in the film were performed well by the actors. So, the acting in Now You See Me was a great fit for the characters in the film. I wonderd Dave Francos character. He did a great job with the exertion role he was put in and being the underdog who had to fight and pull despatch stunts. For example, when the FBI finds the horseman in the apartment room, Francos character is left tin can to get rid of papers and other information they had in the room. The agents come in the room, and Franco has to try to fight them away. The performance is very thinkable, and he makes it seem that chip was natural and easy. This role in an action film contrasts from the movie Franco stars in, 21 Jump Street. This film is a comedy and Franco pulls of the different genres of movi es. Another star I same(p)d was Isla Fisher. Fisher played Henley Reeves, a magician who focused on intense stunts.I really loved Fisher in the movie The Bachelorette, which was a romantic comedy. She excelled in this movie and excels in Now You See Me, an action film. Fisher is great at performing her stunts and presenting the illusions. For example, when she first does her trick in the niche of water and when she explains the transportation illusion. I like how she has a hint of mystery and wonder in her voice. One person that stood out as a means was Mark Ruffalo, who played Agent Dylan Rhodes. I have seen him in many different movies and roles two of my favorite movies Ruffalo has stared in are Rumor Has It and 13 personnel casualty On 30. In both of these movies, he is portrayed as a love interest and did really well. In contrast, his part in Now You See Me was an FBI agent, and he looked like a natural and as if he fit the part of a real agent. Ruffalo did a good job of no t plentiful away that he was the one who brought the Horseman together and the one was behind it all. Along with the acting I thought the overall film was very believable as well. Although some tricks were a bit farfetched such as theteleportation device, a lot of the tricks were believable. For example, the card tricks that Daniel Atlas does are very similar to magicians now, and hypnosis is a very believable thing to people who go to shows today. The more you look, the less you see is a quote said multiple times throughout the film. This ties into the stunts reflexion of the movie because if you look closer to the tricks and analyze them you lose the full excitement and awe of the illusions being performed. The film had a very distinct style and ways of using from each one characters abilities. But there is another movie that it reminds me of, The prestige. In this movie, there are two rival magicians that compete for the fame and try and steal each others tricks and secrets. T here are both similarities and differences in these two films. In Now You See Me, Rhodes father is killed because of a faulty safe in an underwater magic trick her performed. Similarly, in The Prestige a woman is killed when she cannot escape from a box of water in a trick. At the rest of the film, one of the main characters also drowns in a glass box filled with water used for a magic act. Another similarity is in the very end of both films the man who was responsible for the death and deception of another person is tricked, and they both end up in jail.In Contrast, The Prestige is more about the lives of the two men and how they try to compete and get the upper hand, piece of music Now You See Me was about magicians helping one person get revenge on something that happened years before. Although Now You See Me is similar to other movies, it had great special effects and stunts. I thought the most imposing special effect was the scene of the car chase. They did a good job of mak ing the chase look believable. When the car wrecked, rolled across the highway, and blew up into sex and smoke, the special effects make it look realistic and as if it really could have happened. A stunt scene that was performed well was when Jack Wilder fights the agents in the apartment building. The fight had a lot of advanced moves and violence and Wilder made it seem realistic. He has such ease in the stunts that really made his performance stand out. Another example is the final show that the horseman perform. There were lots of lights and the final three horseman were projected on the buildings while they talked somewhere inside. When the horseman announce that it is their last show and said goodbye, they proceeded to jump off of a tall building. The special effects make it look as if the horseman turn into money as they fall from the rooftop. Because ofall the special effects and tricks that happen, I think the movies title was based off this. When the horseman perform thei r shows and tricks, they do it in front of everyone. Since they oft show the audience what they are doing and explain what is happening, I think that is why it is called Now You See Me. It is also a play off the common saying Now you see me, now you dont. This is a common saying among magicians because they often make things disappear and reappear, and the audiences dont always see all their tricks and how they are executed.In my opinion, Now You See Me was an outstanding movie. The overall theme and storyline was easy to understand. One of the best scenes was when Jack Wilder fights off Dylan Rhodes. I loved the action of this scene and how it was performed. The best part of the fight was when Wilder fights Rhodes with magic. By doing this it shows that Wilder is versatile in his role of not only a magician but a great fighter as well. I would love to go and buy this movie so I could watch it more than once. This is a movie I really enjoyed and would love to watch more so I could see more of the details and pay more attention to the tricks. I would rate this a 10 out of 10 and would recommend it to others if you like exciting films that keep you interested and wondering what will happen next.

Corporate Responsibility and Marketing Strategies Essay

Apple corporation bases its success on creating innovative, towering quality products and services and on demonstrating integrity in every art interaction. According to Apple, four main principles contribute to integrity honesty, respect, confidentiality, and compliance. To more thoroughly detail these principles, Apple has drafted a code of business rent that applies to all its operations, including operations overseas. Apple disappointed socially responsible investors. Apple has come under fire since around 2006 as details emerged surrounding the body of work environment at Apples Chinese suppliers. An article in The New York propagation publicized unsatisfactory worker conditions, which included grueling 24-hour shifts, overcrowded dorms, impression to toxic chemicals, and horrific explosions. Foxconn Technology Group operates more an(prenominal) of the plants in question in Chengdu, China. When it comes to customers, Apple is said to be a bold innovator that leads the c onstancy into new directions and forces new(prenominal)s to follow.However, when it comes to the management of its supply chain and treatment of workers in the Chinese factories that make its products, Apple hides behind the constraints of prevailing industry practices. What is even more abash is the fact that these practices are in violation of not only local and national laws, but also of Apples own voluntary self-imposed code of conduct. Most of Apples worker-related puzzles were foc commitd on Apples manufacturing partner Foxconn and its subsidiaries. Apples China operations first caught international attention in June 2006 with a long story in Britains Mail on Sunday.1 This was followed by a series of similar stories in opposite leading international news media, and has continued to this day.2 Because of Foxconns secrecy, it is well-nigh impossible to develop an accurate assessment of the problems in the factories owned and operated by Foxconn and its various subsidiaries. However, a brief description of extreme conditions prevailing in these factories and widely reported in themedia gave the readers some indication of the enormity of the problems that likely to existed in those plants.Apple has audited many of its suppliers and found violations of its Supplier Code of Conduct, but requesting its suppliers rectify working conditions is not as powerful as changing suppliers to ones with more humane conditions. Part of the problem is that Apple has no legal liability for what happens in Chinese factories owned by separate manufacturers. Environmental organization Greenpeace had frequently campaigned against Apple, requesting elimination of non-recyclable knock forthware components, the remotion of toxins from iPhone hardware, and a comprehensive take-back plan to prevent Apple products from ending up as waste. Greenpeace also began a protest in 2003 against Apples use of toxic PVC plastics and brominated flame retardants, or BFRs, in Apples products. Apple eliminated these chemicals in 2008, becoming the first laptop maker to do so (Corporate Responsibility Spotlight Apple, September 14, 2012.) Workers assembling iPhones, iPads and other devices often labor in harsh conditions, gibe to employees inside Chinas plants, worker advocates and documents make by companies themselves.Problems are as varied as onerous work environments and serious sometimes deadly safety problems. Under-age workers have helped build Apples products, and the companys suppliers have improperly disposed of hazardous waste and falsified records, according to company reports and advocacy groups that, within China, are often considered reliable, independent monitors. The suppliers show disregard for workers health. In 2010, 137 workers at an Apple supplier in eastern China were injured after the workers were said to have been ordered to use a poisonous chemical to clean iPhone screens. In 2009 two explosions at iPad factories, including in Chengdu, killed four people and injured 77. Before those blasts, Apple had been alerted to hazardous conditions inside the Chengdu plant, according to a Chinese group that published that warning (Duhigg, Charles and Barboza, David. In China, Human Costs Are Built Into an iPad, (The NewYork Times) January 25, 2010.) The publications outlining the ethics and social responsibility violations of Apple caused more consumers to actually start to wonder where and how Apple products are manufactured. Consumers have focused on Apples remarkable products rather than how they are produced.The New York Times story on iPad working conditions, for example, generated 1,770 reader comments. Many, if not most, blasted Appleor the overall system of cheap labor. And an online petition prompted by the This American lifespan piece that called for Apple to protect Chinese workers had garnered roughly 166,000 signaturesand counting. I determined that Apples customers would be willing to pay more for its products if App le had to step-up selling prices in order to provide better wages and benefits for suppliers workers. Apple seems to make people crazy, described as a cult because it has such a vociferous following. The Secrecy Strategy (Moltz, John., Why Apple Drives People Crazy. Macworld. Feb2013, Vol. 30 Issue 2, p100-100. 1p). Stock-market and financial analysts are known to always have had a hard time understanding Apple because Apple does not sell commodity products or chase market share at the cost of everything else. Its modus operandi is Enter a market, stake out the high end, and scoop up all the profit. As copycats such as Samsung flood the low end, Apple continued to hold the high end by evolving and differentiating products, while looking for new markets.One key approach used is to never telegraph punches that way, no would know which market would be remake next. Hence Apples famous veil of secrecy, which further frustrated analysts. The bottom line was that the appeal of Apples prod ucts and its business strategies were said to be inscrutable, which make the company a Rorschach test. People saw what they wanted to see, and the view that Apples fortunes are plummeting is more appealing to many than the idea that it might continue to ride high. The appeal of Apples products and its business strategies are believed to be both inscrutable. Apple joined the FLA in 2012 following intense public attention over allegations of widespread problems at Foxconn, Chinas largest private employer. The FLA said both Apple and Foxconn have agreed to ongoing assessments by FLA in order to ensure that labor practices meet FLA standards and remain in compliance for the long term.Current and former Apple executives, moreover, say the company had made significant strides in improving factories in recent years. Apple has a supplier code of conduct that details standards on labor issues, safety protections and other topics. The company has mounted a vigorous auditing campaign, and whe n abuses are discovered, Apple says, corrections are demanded. And Apples annual supplier responsibility reports, in many cases, are the first to report abuses. This month, for the first time, the company released a list identifying many of its suppliers. Apple has continued to be aggressive incalling out suppliers who dont meet up to its code of conduct. In January, Apple said it had fired Pingzhou Electronics after it was found to be hiring underage workers. Apples Supplier Code of Conduct sets the minimum age for workers at 15. (Apples Labor Practices In China Scrutinized After Foxconn, Pegatron Reviews. Forbes.com. 12/12/2013, p2-2. 1p. 1 Chart).What made Steve different from other marketers, is that he understood that his job as a marketer was not to focus on making money or sales, and, unlike other marketers, Steves marketing skills was seem in the way he presented his products Here are some of the quotes that reflect Steves focus in business If it could save a persons life, could you find a way to save ten seconds off the boot time? Youve got to start with the customer inhabit and work back towardnot the other way around. Being the richest man in the cemetery doesnt matter to me. Going to bed at shadow saying that they had done something wonderful is what mattered to Steve. Steve made the marketing process simple if he gave people what they want, educated them on why they needed it, showed them how it will improve their lives, and why no other competitors products could compete with the convenience and ease of use of yours, customers would be willing to spend.ReferencesApples Labor Practices In China scrutinized after Foxconn, pegatron reviews. Forbes.com. 12/12/2013, p2-2. 1p. 1 Chart. Apples Marketing Strategy Sell On Value, Not Price. Retrieved from http//www.chrisnosal.com/apples-marketing-strategy-sell-products-on-value-not-price/ (Duhigg, Charles and Barboza, David.( January 25, 2010). In China, human be are built into an iPad, (The NewYork Times). Frauenheim, Ed. February 6, 2012. Bad Apple Could the era of exploitation outsourcing be near its end? Retrieved from http//www.workforce.com/blogs/2-work-in-progress/post/bad-apple-could-the-era-of-exploitation-outsourcing-be-near-its-end) Kannel, Charlie, The Motley Fool (September 14, 2012) Corporate responsibility shine up Apple. (Daily Finance). Ira Kalb, Marshall School of Business, USC . (September 13, 2013) Apples Cheap iPhone might not be that affordable, but it does protect the brand (Business Insider). Retrieved from

Dire Predictions: Global Warming

Geography November 29, 2010 Dire Predictions Student Edition Chapter one of Dire Predictions Understanding Global warming does just now like the title of respect says, it gives the reader the essential basics of understanding the Global Warming issue. Chapter one gives essential culture covering a wide range of things including the natural and adult male impacts on climate, definition of a greenhouse gas and how it preserves temperature, positive and negative feedback loops, threatening human byproducts that affect the ozone, modes scientists study ancient climates, and it gives possible forthcoming Earth outcomes due to world(a) change.It is a really loaded chapter I know, but this information proves to be very valuable when learning about global warming. In fact, the information is so valuable that it screwt be covered by just stating a quick overview of the chapter, but needs a more detailed summary. Some natural variables that potentially affect the Earths climate inc lude the sun, volcanic eruptions, and Earths orbit. scarcely how exactly does something like a volcanic eruption effect climate?This is because Explosive volcanic eruptions modify the composition of the atmosphere by injecting small particles called aerosols into the atmosphere layer. These released aerosols engorge the solar radiation that would have reached Earths surface and consequently, it has cooling effect on Earths surface. The more talked about topic in chapter one however is the non-natural, or human induced impacts causing global warming. Humans burning of fossil fuels and release of chlorofluorocarbons (CFCs) are both examples of human variables that affect global warming.CFCs are a kind of gas that is released by cooling apparatus such as the refrigerator. These gasses have been proven to destroy the ozone. Furthermore, the mass goes on to prove that the major impacts causing global warming are non natural but closelyly human do. It states that the hole in the oz one is non mostly caused by a natural increase in CO2 gasses but the release of CFC-11 and CFC-12 gasses by humans into the environment. As proof of the gasses affect on the ozone it states that the middling temperature of the globe has gone up from 13. degrees Celsius to 14. 5 degrees Celsius. It seems like a small amount of temperature increase but even one degree average increase can have a major influence on global warming. Finally, chapter one goes on to describe what go bys if these patterns persist. So what will happen if these patterns persist, and what effects will it have on agriculture and man? To better understand what will happen to us, we have to understand what the ozone layer does. The ozone layer protects us from prejudicious ultraviolet radiation.If these patterns persist the ozone will protect little and less ultraviolet radiation from entering Earths atmosphere. If this happens then the ice caps will blend which will be catastrophic to man and agriculture. According to http//www. tropical-rainforest-animals. com/Global-Warming-Effects. html some effects of global warming will be Floods Droughts, Heat waves, Extreme winter cold and snow fall, Tornadoes, Extreme storms, Tropical cyclones, hurricanes, and typhoons. You dont have to be a geography major to know that these types of effects will shoot a devastating blow to people and plants.Precipitation patterns will also change everywhere, messing up normal agricultural growth. Some more effects global warming will have on agriculture and animals is it will make trees produce leaves earlier, it will cause earlier greening on vegetation, it causes re-distributions of algae that will violent death animals that eat it to survive, and the ultraviolet radiation will ultimately poison humans and animals and destroy plants everywhere. If we have no ozone life will be unsustainable on Earth. But wait, all these horrible things dont have to happen we can do things to prevent global warming.We c an start to cooperate this not to happen by burning up less fossil fuels, thus reducing emissions into the ozone. Scientists and mechanics have recently been working together to make cars that produce less waste and are better for the environment. We can help by buying these kinds of cars and investing in this type of research. Another way to help is if we as a world unite and we set goals and laws that require fewer emissions from each country. Also, it may seem small but a way we can all help is by recycling things which cuts down the waste it takes to make whole impudently things.More ways you can help are by using less argumentation conditioning and heat, changing light bulbs to more naught efficient ones, buying energy efficient products, driving less or carpooling, using less racy water, and finally planting a tree. Although planting a tree or changing a light bulb may seem like a small way to help, if everyone in the world followed these suggestions emissions would be gr eatly reduced which could save the Earth. Scientists have worked together to try to understand the problem.By constantly recording new data and looking at old data they have come to a better understanding of what we use that causes these emissions and the way it affects us and our planet. A way scientists have studied the ancient atmosphere is by drilling into the ice caps and examining the trapped air. Also scientists are constantly observing the ozone layer to see every changes that might come. Scientists also look at what kind of molecules the ozone is made of and gasses that could destroy it. Learning about the problem is half the battle so we are on our way to a brighter tomorrow.I think the information given in the volume was good information based on scientific truths. The information in this book was very easy to follow as almost every page had a corresponding graph or picture to help you understand the information given. However one of the problems I had with the informati on in this book is I felt that it was really quick to discredit the other side of the argument with not much detail. When faced with an opposing point the author just basically says that all other views are wrong and moves on.Also, the information in this book jumped to something whole different every other page. But that being said I did learn a lot from reading this book. The thing I order most interesting in the book were some of the statistics given throughout the chapter. For example thought how long the gasses CFC-11 and CFC-12 last and how much more potent it is that carbon dioxide. withal after five hundred classs after CFC-12 is released, it is still 5,200 clock more potent than carbon dioxide. And five hundred years after CFC-11 is released, it is 1,620 times more potent that the carbon dioxide (Dire Predictions, p. 9). With CFC gasses and other harmful gasses lasting this long it is important to stop the release of these harmful gasses as soon as we can. Another thin g I found interesting in the book was the change in Mount Kilimanjaro snow coverage over time. First, it commemorates Mount Kilimanjaro during the year 1912 and it is covered in snow. That picture is followed by a picture of Mount Kilimanjaro during the year 2007, and the snow cover has almost all disappeared. Another statistic I found very interesting in chapter one is the graphs on page thirty-three.These graphs show the amount of carbon dioxide, methane, and nitrous oxide in the atmosphere before and up to 2005. The graphs show that the levels of these greenhouse gasses are pretty constant until it reaches the year 2005 When the graph line representing the gasses reaches to just before the year 2005, levels of all three of these gasses skyrocket. (Dire Predictions, pg. 33) Reading this book made me realize how serious the global warming issue is and how it is already affecting the world today. Due to global warming life as we know it could maybe come to an end.But dont start pu tting your bucket list together just yet. If we start doing things everyday to help reduce the emission of greenhouse gasses we can make sure that tomorrow is a brighter day, figuratively that is. The things stated earlier (using less air conditioning and heat, changing light bulbs to more energy efficient ones, buying energy efficient products, driving less or carpooling, using less hot water, planting trees) are all examples of everyday things we can do to help the environment and stop global warming.Another thing that people can do to help this problem is by educating themselves about global warming. By educating yourself about global warming you can solve the problem easier because you know the causes. Also you can educate other people about the importance of taking global warming into consideration. If everyone around the world pitches in to try to help, maybe the next book we read will be Optimistic Predictions.Works Cited Banerjee, Subhankar. Global Warming. spick-and-span York Times. 6 Oct. 2010. Mann, Michael E. , and Lee R. Kump. Dire Predictions Understanding Global Warming. New York, NY DK Pub. , 2009. Print. May, Elizabeth, and Zoe? Caron. Global warming for dummies . Mississauga, ON J. Wiley & Sons Canada, 2009. Print. Nodvin, Stephen C. Global Warming. encyclopedia of earth. 9 May. 2010. 29 Nov. 2010. . Yeatman, William. Global Warming Solutions/Cost/Science GlobalWarming. orgArchiveGlobal Warming 101 . Global Warming . N. p. , 9 Feb. 2009. Web. 29 Nov. 2010. .

KFC‘s 4P strategy in China Essay

1. ProductIn array to bring success in China, KFC knows that western sandwich restaurants need changed by using localization strategy. As cultural reading is the process of adjusting the native ways of thinking and behaviors to be consistent with the local culture (Kotler, 1982), KFC tends to launch Chinese food apart from western food like burger or chicken wings, for examples, Chinese food like congee and rice, and promote Chinese herbal tea in 2004. KFC launched Chinese products like Wolfberry Pumpkin jook, Chicken Porridge with Mushroom, Duck Soup, even lunched the Deep-fried dough sticks in 2008. 90% of its raw materials argon coming from the local too. It is obviously that KFC is laborious to create the Chinese taste food when it entering to China market. The Chinese food fit the local taste and it helps KFC to build up the relationship with the Chinese people. Also, KFC introduced several new products with Chinese regional characteristics aiming to adapt local taste.For in stance, Dragon Twister Combo, Sichuan taste Spicy Chicken, Cantonese flavor cushion confer, etc. As there are many cities in China, KFC wants to treasure antithetic regional tastes, from Beijing to Sichuan or Cantonese tastes. The products that are particularly designed for the Chinese, which gives the get hold to KFC promoting their brand to Chinese people and becomes the first western fast food restaurant with Chinese cuisines in China. While KFC has launched diversification products, no matter western food like burger, French fries, chicken wings, or Chinese food like congee, rice, soup, deep-fried dough sticks, etc. People preserve find distinct types of food in KFC and it introduces a new product every half month in average, which provided an innovative product lines to customers and enlarge its market in China.2. interjectKFC is the first joint vendor of international fast food shop in China and its first restaurant is located in Tiananmen Square (Beijing) in 1987. Perha ps not surprisingly the first KFC outlet had strong novelty value and attracted huge queues and custom. (Jim Riley, 2013) It is no doubt that KFC is enjoying the first mover advantage and it attracts Chinese to taste afreshness western restaurant. KFC has more than 4000 outlets in the Chinese market and in every province of China. It covers the major large and medium size cities like Beijing, Guangzhou, Tianjing, etc. KFC wants to expand its market share in China with a remarkable speed and it identified 16 key cities as its base. Also, it go for a strategy to expand its market from the big cities to the medium and small cities. To create a demand of its brand in the big cities, then pull up into the medium and small sized cities. KFC started out gaining notice in bustling cities like Beijing, Guangzhou, Shanghai as big cities tend to be the capital cities with large customer based and higher level of economy development.It helps KFC to establish its brand image in China while ma rketing in big cities can help KFC to test the local market with the macro environment and market conditions of fast food industry and less chance of failure for KFC to enter Chinese market. Moreover, KFC choose the locations with large traffic and pedestrian peck which are always near to the supermarkets, gasoline service stations or shopping malls. There is a unique feature that KFC applying for its distribution system, which helps to expand its store network. KFC owned their outlets rather than only franchised them in China with building warehouses and operating a fleet of trucks. It provides bulky staff and management training including from food preparation to customer service and logistics. This special distribution system gives KFC greater control over their outlets and ensure its part of services.3. PromotionKFC is using the localization strategy to adapt local taste in their promotion. It changed its slogan into Chinese cultural version from We do chicken rectify to , i n 2005 and in 2010. This action shows the ambition of KFC is to establish a strong image of pleasing Chinese. With the purpose of motivating the brand awareness and sales volume to targeted customer like family with children, KFC launched several gift promotions which followed the Chinese comic trends. For example, the cartoon named Pleasant Goat and Big Big Wolf is highly hot and popular, KFC promotes its children sets with the hiss gift of the cartoon.This helps to boost the sales volume of its child food set and making a trend to Chinese children to collect KFC gift collections. Also, in order to build up thecustomer loyalty of children in China, KFC creates its own cartoon named QiQi and opens a website (Miaoli City http//www.kfckids.com.cn/) for children to play. Furthermore, the promotion sells union of people in its advertisement, which promoting KFC is a ripe(p) place for every groups of people to have their reunion time. It can easily find that KFC is creating a pleasant image for families and friends while Chinese is focusing on relationships.4. PriceKFC is using the cost skimming strategy towards its customers in China. As KFC is targeting middle to high levels class in the big and medium sized cities first, it sets its price in a relatively high in the beginning. The average price for personal meal in KFC is around 30RMB which is higher than the other restaurants in China. But, KFC refuse its product price with promotion and discount provided after. Most of its sets have at least 3 dollars discount and KFC gives discount to every new product. Also, online vouchers are extremely high usage in China which attract many Chinese having their meals in KFC.For instance, a dinner set with priced 20RMB can be decreased to 15RMB when customers downloaded the coupon online and gave it to the cashier. The tea set is cheap to attract more customers in the normal hours. For example, a tea set with egg tart and dessert cost 6 dollars only. Apart from the dis count, differentiate pricing policy is applied in KFC. With different cost in different outlets or stores in different places, there are different pricing of KFC products. While the economic environment is not the same in each region, the cost used in different KFC restaurants are different namely the rent. Also, with the different profit earned in different areas, KFC reset its price by different time, restaurants, and regions in 2012.ReferenceKotler P. (1982) Global Standardization-Courting Danger, The Journal of Consumer Marketing, 3 (2) spring.(Jim Riley, 2013), http//www.tutor2u.net/blog/index.php/business-studies/comments/why-localisat

Genetically Modified (Gm) Foods Essay

The Term Genetically Modified (GM) sustenances refers to crops produced for human or animal consumption using the recombinant DNA techniques. The world population is growing in a fast pace such(prenominal) that it is expected to double in the next 50 years. Supplying food for thought to this growing population is a major challenge. GM foods can be considered as the major solution for the food security. These foods are produced by the modification of crop jells in the laboratory to enhance desired traits, in general biotic and abiotic stress tolerance, improved nutritional content, etc.These traits were earlier carried out through conventional plant breeding, but these breeding methods are very time-consuming and often not very accurate. However, with recombinant DNA technology, plants with the desired traits can be produced, very rapidly and with greater accuracy. Process Recombinant DNA technology begins with the identification and isolation of a gene which expresses a desirab le trait, with the aid of restriction enzymes.Then a recipient plant or animal is selected, and the gene is inserted and incorporated into its genome through a vector such as agrobacterium, through a gene gun shooting an elemental particle covered in plasmid DNA, electro oration, or a virus. Once part of the recipient, the newly inserted gene becomes part of the genome of the recipient and is regulated in the same way as its other genes. For example, we can impound a gene responsible for conferring drought tolerance, introduce that gene into a plant, and make it drought tolerant.Crops can also be transformed using non-plant genes such as the use of Bt genes, in cotton and many other crops. Bt, or Bacillus thuringiensis, is a naturally occurring bacterium that produces crystal proteins that are lethal unless to insect larvae. Bt crystal protein genes have been transferred into cotton, soya, corn, brinjal, enabling the plants to produce its own pesticides against insects such as the American bollworm, European corn borer. Bt genes are lethal only in the acidic medium, insect gut environment and do not get activated in an alkaline environment, prevalent in humans and other animals that predate on these plants.BENEFITS OF GM FOODS Drought tolerance/salinity tolerance As the world population grows and more land is converted for housing instead of food production, farmers need to grow crops in non-arable land, previously unsuited for plant cultivation. Creating plants that can withstand long periods of drought or high salinity in mark and groundwater will help people to grow crops in large, barren wetlands/dry lands in our state. Pest granting immunity Insect Pests are causing devastating fiscal loss for farmers, fewtimes starvation.Indiscriminate use of pesticides is also a potential health hazard, and the run-off of agricultural wastes from excessive use of pesticides and fertilizers poisons the water supply and harms the environment. Ex exploitation GM fo ods such as Bt brinjal helps reduce the application of pesticides substantially, as 80 per cent of brinjal crop are infested with pests. Disease resistance thither are many viruses, fungi and bacteria that cause plant diseases and thereby contribute to yield loss.Plant biologists are overworking to create genetically engineered plants with resistance to these diseases. Ex Developing sheath blight resistance in rice. Cold/heat tolerance Farmers are facing the vagaries of weather, alike unexpected frost or excess heat due to climate change. Researchers have identified an antifreeze gene from cold-water fish and introduced it into plants such as tobacco and potato to study the efficacy of the plant to withstand extreme temperatures. Also, research is on to identify plants that can survive excess heat, submergence tolerance etc. NutritionPeople in our country suffer from various alimental deficiency diseases due to malnutrition. Most of the people rely on rice as a major staple food. only when rice does not contain adequate amounts of all necessary micro and macronutrients. If rice could be genetically engineered to contain additional vitamins, iron and/or minerals, nutrient deficiencies could be alleviated. For example, MSSRF (M. S. Swaminathan Research Foundation) are working on improving the iron content. Phytoremediation Soil and groundwater pollution continues to be a problem in many part of the world.Plants such as poplar trees, brassica spp are being genetically engineered to clean up heavy metal pollution from soil contaminated with metals like lead, arsenic, and cadmium. Concerns Most concerns about GM foods fall into three categories Environmental hazards Unintended harm to other organisms reduced effectiveness of pesticides gene transfer to non-target species are some of the concerns of the environmental concerns of GM crops. Human health risks Allergenecity, unknown effects on human health are some of the main health concerns.For example, Pioneer Hi-Bred tried and true the allergenicity of a transgenic soybean that expressed a Brazil nut seed storage protein in hope that the seeds would have increased levels of the amino acid methionine. The tests (radio allergosorbent testing, immunoblotting, and skin-prick testing) showed that individuals hypersensitized to Brazil nuts were also allergic to the new GM soybean. Economic concerns Environmental activists, religious organizations, non-governmental organizations have criticized agribusiness for concentrating on profits through GM Foods without concern for potential hazards.They also criticized the government for failing to start a regulatory body. All GM crops should be subjected to thorough regulatory processes and toxicology and allergenicity tests data need to be shared with the regulatory authorities prior to commercialization. Government Role Many new plant genetic engineering technologies and GM plants have been ostensibleed, and patent infringement is a big concern o f agribusiness. So, bringing GM food to market is a lengthy and costly process.This is a genuine concern and wherefore it is important for the government to fund and support public sector research in reputed universities or agriculture institutes to ensure quality research and also preclude prices under check. Conclusion Government should check all the hazards, environmental, health and economic concerns and then decisions should be taken to commercialize a GM product. Though ambiguity during the process, once they get regulatory approve, it implies that they have been subjected to stringent scrutiny and are safe for commercial release.So, the governments around the world are hard at work to establish an effective regulatory process to monitor the effects of and approve new varieties of GM plants. According to M S Swaminathan, the chairman of the National guardianship on Farmers, GM foods have the potential to solve many of the worlds hunger and malnutrition problems, and can pr otect and preserve the environment by increase yield and reducing reliance upon chemical pesticides. Yet there are many challenges ahead for governments, especially in the areas of safety testing, regulation, international policy and food labeling.

Lord of the Flies : Relationship Between Two Main Protagonists Essay

Ameri move president Franklin D. Roosevelt once said that If civilization is to survive, we must domesticize the science of human descents the ability of all(a) peoples, of all kinds, to live unneurotic, in the same world at peace. This quotation fits very well in the novel Lord of the Flies written by William Golding in 1954. This flooring is close a group of young boys from British school, who found themselves on a equatorial island after an airplane crash. This story shows how people land up easily change when there ar no laws or restrictions to prevent them from becoming wild and out of control and that the pure persons piece go away come up in situation similar to this one(a).We can pass off mevery contrastive characters amongst all the boys, but I will try to focus on characteristics of two main takeoff rockets and give way the relationship between them and also their attitude to other boys. I would like to bring you a sketch summary of Lord of the Flies so my description of each protagonist is more understandable. In the shopping centre of ragging war, a plane evacuating a group of schoolboys from Britain is shot down over a deserted tropic island. at that place is no one but young boys on the island, no adults, no authority and all of a sudden everything is upon them. There are older boys but majority of little ones or littluns as they get cracking to call them.Boys will realize that they need some supervision, someone who will be in charge of them and who will be giving orders so they do non become savages. They agree to ease up elections and boy named Ralph is elected as a chief. He chooses another older boy named dickhead to be his assistant because he is already leading his choir. Now it is obvious that there are two nearly important characters in the story Ralph and squat. We also get to meet one of older boys called gross, who has immediately became a target of ridicule because of his appearance. Piggy is fat and we ars glasses, which makes him not acceptable for kids games.However Ralph is always his fri exterminate and he protects him from those who laugh at him. Ralphs main idea is to set a approach so they can be speech and to build shelters. Group is agreed to maintain the fire all day enormous and every time there is guard duty consisted of two boys looking after the fire. As the story goes on boys become tired of their duties and they start looking for something that brings them more entertainment. Into this comes knucklebones who wants them to be hunters and hunt pigs that are on the Island. Most of the boys find this to be sportsman so they stop listening to orders and instead go with Jack to hunt.This is the irregular where boys are separated into two groups according to their character. The incompatibilities of their temperament are growing oftentimes more from now on. Groups are being separated and Jacks group grows in savagery. This lastly culminates to full loss of contro l and these boys do what they want till the time they are carry throughd. As we can assume from previous paragraph Ralph is a boy with good character and he was always the one trying to prevent boys from becoming wild and from look intoing the rules. He is also the most important protagonist in the story. He was chosen to be chief because of his natural talent of leadership, even though he sometimes also acts like a kid. As well as other boys he laughs at some boys.He even does pick on Piggy from time to time. Ralph realizes the importance of being rescued therefore most of his orders are similar to what and adult would decide to do. This is the reason why most of the boys rather join Jack, because soon after plane crash they found out that this is a great fortune to have lots of fun when there is no real supervision of any adult person. Jack on the other hand is the one who offers them pure childs life full of games and adventure. He is also a natural leader and the event that in the end of the story he makes everyone but Piggy and Ralph convert to his group is an ample proof of it. Unlike Ralph he is the leader of anarchy on the island.Even though he does not like to follow rules of any kind he does in the beginning. Jack simply wants to hunt and have a good time, not seeming to care about being rescued he and his tribe are perfect examples of savagery. The relationship ship between Ralph and Jack is essential to what happens in Lord of the flies. Both movies that were made based on this novel describe this relationship in different way. The later movie especially makes it much tenser that how it actually is in the book and since I saw the movies first I was very impress how nice these boys to each other are in the book. Things start off well at the first meeting. The group of boys vote for a chief who as I have already mentioned turns out to be Ralph and everyone demerits into applause.This of course makes Jack feel humiliated that he has not been cho sen to be chief and that his choir didnt support him. However Ralph at this moment says that his choir belongs to him of course. This is im plying that Ralph wants to make Jack be important. Jack does appreciate this because due to this act he does not have to feel ashamed anymore. This is where their companionship begins though it does not take too long to break down. Ralph and Jack go together on first exploration and they experience a lot of fun while walking up to the highest point to find out whether they are on the island or not. Their friendship is growing in strength. At this point they listen to each others ideas and suggestions and we can see mutual respect.When they find out that they really are on the island they go back to the rest of the group and Ralph tell them that they power be here for a long time before someone will come to rescue them. Here is Jack saying very important thing Weve got to have rules and obey them. After all, were not savages. Were English, and t he English are best at everything. This sentence proves that even Jack had sage thinking in the beginning and that he agrees with Ralph. Soon after Jack does first step that will lead to future disagreement followed by separation of groups. He persuades two boys who are on fire guard duty to come with him for hunting because he needs them. They go with him and the fire dies.Unfortunately at that moment ship goes by the island but there is no fire to attract its attention. Ralph rushes to the place of fire and finds out that boys are gone. When Jack with his hunters and dead pig comes back Ralph starts yelling at him and Jack is embarrassed again. Although he sees the mistake he has done and he publicly apologizes to him. Jack did not like the fact that Ralph was right and he starts to put together a bigger group of hunters where he is in the charge. The break down moment comes when Ralph calls together an assembly. He wants to discuss things that boys do wrong and give new rules. There has also appeared another problem boys are afraid of a beast that they made up in their minds.They are afraid that this beast will hunt them down and kill them. Ralph claims that there is no such(prenominal) thing and everyone should get back to work and not only play games all the time. After this Jack stands up and shouts You are just giving orders that dont make any sense (Golding, p. 93) Ralph is surprised by him and he tries to explain the importance of rules for being rescued.However Jack says Bollocks to the rules Were unwaveringwe hunt If theres a beast, well hunt it down Well close in and cudgel and beat and beat (Golding, p. 93) We can see sudden change in their relationship that was started by Jack. After a while there is another assembly, where Jack finally says Im going off by myself. Ralph can catch his own pigs. Anyone who wants to hunt when I do can come too. (Golding, p. 140) After this, boys start to split off. There is also nobody to keep the signal fire burn and the chance of rescue is therefore very low.Unfortunately for Ralph most of them are younger and do not feel any responsibility and their desire after adventure and killing beast leads them to Jacks side. In the end there is no one but Ralph and Piggy in Ralphs group. Now there is nigh no relationship between two main protagonists. Ralph still wants to explain the need of being together and help each other but Jack hates him and his group often attacks the place where these two boys stay.Ralph and Piggy for the last time decide to go into their territory to explain that they have to act like grown-ups. nought wants to listen to them and they even throw down a piece of rock, which instantly kills Piggy. Ralph escapes and hides. He is being followed. totally group was told by Jack that they have to kill him. Boys set grass and trees on fire to consume him out and so Ralph runs all the way to the beach where he runs into naval officer, who is there to save them.The end of th e story only shows that Ralphs orders had sense because it was the fire that attracted navys attention. Jack was only envious and he wanted to have his own group of people. For this reason he decided to offer them something that Ralph could not because he had the responsibility of an adult. Jack turned into savage while Ralph kept his rational thinking. Their relationship has only turned from the start till the end and we had plenty of time to realize who the good one is and who the dismal one is. 2 . GOLDING, William. Lord of the Flies. 1st edition. London Faber and Faber, 1954. Fire on Mountain, p. 40.

Arduino

ELECTRICAL ENGINEERING TECH. (EE 306) Arduino look for Date 2013/2/16 INTRODUCTION In this brief report we will discuss a family of electronic placards called Arduino. At the beginning we shall provide an overview of the Arduino come alongs and what they are. after that we will tackle the senesces fraction and how the jury works. Finally an example of one of the applications will be shown. WHAT IS AN ARDUINO? An Arduino board is simply a microcontroller board. The board is designed with the purpose of facilitating the use of electronics in projects. The use of the board was intentionally made easy so that anyone female genital organ use it.The board comes with a software called the Arduino Integrated Development Environment. The software is used to broadcast the Arduino board to do the required operations. An Arduino board receives inputs from different sensors and responds by controlling different types of actuators. It is also worth-mentioning that the board and its software are open-source. It means that anyone can do anything with the board and its software. This nature has made the Arduino boards very normal among users because everyone can innovate with the board and share their innovations.However, this nature has also allowed clones with inferior qualities to be sold beneath the Arduino name. COMPONENTS There are many types of Arduino boards. Some components vary from type to type, but a simple Arduino board that can be built at home have the following components 1- An Atmel Microcontroller. 2- LEDs. 3- Resistors. 4- Capacitors. 5- Clock Crystal. 6- Switch 7- potential difference regulator. 8- associateion pins. 9- Diode. 10- Transistors. An Arduino boards capabilities can be extended by the use of shields. Arduino shields are boards that can be mounted on the Arduino board to perform different tasks.For example the Xbee shield allows multiple Arduino boards to spread abroad wirelessly, the motor shield allows the Arduino board to control a DC motor. 2P a ge HOW IT WORKS In general, a code is put in the memory of the board and then touch in the microcontroller. This code interacts with inputs and outputs. Inputs can be signals coming from sensors (light, voice, heat, etc. ) or results from another(prenominal) processed task. After processing the inputs in the microcontroller and applying the codes from the memory, the result comes in an output form (alarm, light, etc. ).Codes are indite in the memory by connecting the Arduino board to a computer. Connecting the Arduino board requires the use of an ICSP header or a USB cable television service such as the one found in the newer versions e. g. Arduino UNO (see figure 1). An Arduino board can be cater from a USB cable, an ACDC adapter or a battery by connecting it in the Gnd and Vin pins. Figure 1 Connect Arduino by USB EXAMPLE OF APPLICATION Blinking LED In this example, we will use the Arduino board equivalent a timer to turn a LED on for 1 second and off for anoth er second. 3P a ge To do this function see the code below / specimen Blinking LED const int LED = 13 void setup () pinMode(LED, OUTPUT) void loop() digitalWrite(LED, HIGH) delay(1000) digitalWrite(LED, LOW) delay(1000) The First line written after // is a comment that does not affect the program. In the second line, we define the constant connected to pin 13 as LED. After attaching the LED to the pin, we decide whether the LED should be an input or an output, in this case, we chose output. Next, we write the processing code, (digitalWrite(LED, HIGH)) this means to provide voltage to the LED, (delay(1000)) means waiting 1000ms ? s, (digitalWrite(LED, LOW)) means solecism off the voltage, (delay(1000)) the same process, which is waiting 1s. This code will be repeated in a loop. remainder An Arduino board can be a great starting point for anyone interested in microcontrollers. The board is easy to use and has a wide variety of applications. There are many tutorials available in the world web for the board due to its popularity. Although the board has many advantages, it still has its own limitations. REFERENCE 1 Arduino site, (http//arduino. cc/en/) 2 Simply Arduino, Eng. Abdullah Ali Abdullah, (http//simplyarduino. com/? page_id=5) 4P a ge

The Background of DAY

Background of twenty-four hours Background Our vane is a renowned international Danish-owned array company founded in 1997 by Keld Mikkelsen and Malene Birger, headquartered in O hideawayse and at Kongens Nytorv in C abrupth durationn. Our pro fusillade in 2006 was up to 13 million and has been expanding in recent days. Moreover, we abide both demeanor turn ins in Copenh shape upn appearance week every year. Products Our brands crossings peck be classified into three main confiness, which ar male, female and central office decor. Designet tilhorer hojeste kvalitet med etnisk inspireret broderi og udsmykning.The designing of which belongs to the risqueest quality with a distinguish fitting S groundworkdinavian direction inspired by the true cunningsman commit of Asiatic tailoring, the meeting of art and craft embroidery, prints, patterns, edging and trimming. Our unique design includes modern, individual, Bohemian and international ports with inspiration fro m the colonial period in the uttermost east, vintage flea commercialize treasures and the glamour of the twenties and thirties. Retail format Our brand was originally a topical anesthetic retailer merchandising private labels precisely is now expanding into a global multichannel retailer.In less than 15 years of exis cardinalce, our company has opened around 40 self-named boutiques. In total, 800 retailers in 25 dissimilar countries, such as Sweden , England and Germany, be cur meshly selling our aggregations, out of which 60 p individuallyy deal be found in France. Target food grocery The target groups atomic number 18 wowork force and men aged 25-40 with noble income. Our clean line second DAY, on the opposite hand, is aimed at a slightly younger target foodstuff than the main set(p)ting. The market segment is mainly S passeldinavia, but is now expanding to former(a) parts of Northern Europe.Konceptet bag tojet er, at tilbyde festtoj til hverdagen til den modebe vidste kvinde og herre. The model behind our clothes is to offer raseing wear to everyday life for the title-conscious women and men. Background of Hong Kong The main focus of our brand is in the Northern Europe, but the fact is that it is similarly suitable for the Asian market. We cereb esteem that DAY fag do that, by choosing Hong Kong as a starting drumhead. Hong Kong, as a metropolitan, contains elements which fit the attitude and concept of our brand.Hong Kong is a Special Administrative Region of the Peoples Republic of China, located on the southern coast of China. This position kindles a good connection for the linkage of international companies to China. Besides, Hong Kong is one of the most noteworthy international financial center of attentions of the world with stable economic situation and is a true city where the citizens drive out enjoy good quality of lives. These characteristics soundly help our brand to build its depiction in Asia as a brand new m arket. Hong Kong was a colony of Britain, and now it becomes the SAR of China.Therefore, the concept of East meets West is rather familiar in Hong Kong. We corporation find both British architectures and Chinese markets in Wan Chai. We rotter in any case enjoy both steak and congee at Cha Chaan Tengs. This kind of fusion matches the concept of our brand, combining local with global, as we hit our design by mixing Asian embroideries and Western modern-day cutting together, making pieces of daily couture. We believe that the fusion concept can aro single-valued function a bonny large market for Hong Kong passel and they can adapt to our brand advantageously. The location of Hong Kong is excessively perfect for us to enter a larger market.Through Hong Kong, our harvest-times can be sold to China and otherwise Asian cities. This is rather important as the relate of Danish panache for Chinese companies is now rapidly growing. For instance, the Copenhagen panache Week this year drawed 50 Chinese buyers, media and producers exchangeable Vogue China, showing that a number of Chinese companies atomic number 18 giving a big recognition to Danish personal manner. Now, in that respect argon closely 30 Danish companies and 4000 retail transshipment centers run in China, and the export level of the Danish behavior industry has change magnitude its earnings by 11. 4%.Thus it is no doubt a suitable clock for us to enter the Asian market for Danish fashion companie. However, the Chinese may not be able to digest this new air so fast. Hong Kong is a good indicator though. If this style is suitable for Hong Kong people, the products can be abetd to the Mainland more(prenominal)(prenominal) easily. After that, the forward motion of our brand in China would be much more effective. More than that, Hong Kong is much more adopted than the Mainland in terms of transportation. It would be easier to transport products to various go intos in Asia through Hong Kong.Apart from that, logistic costs can be minimized. The economic position of Hong Kong is another wind which stands out. Hong Kong is a renowned financial and job city, and the policies of Hong Kong suit these characteristics. Noticing the economic trimdom, low tax rates, stabilized cash and comp allowe law of Hong Kong, many companies are giveing to contract their business organisation there. We could accomplish this as well. In addition, the economic situation fits our target. The annual GNP of Hong Kong is somewhat US$45000, which tells us that Hong Kong citizens are generally rich, with a large purchasing power.Since our target market mainly focuses on high income guests, we believe that our brand can generate a large market in Hong Kong. Apart from that, our brand also matches the taste of Hong Kong citizens. As a metropolitan, the schooling flow of Hong Kong is rapid, and citizens can receive information directly. As a result, many citizens are familiar wi th fashion. They hit the sack how to mix and match and they notice good overseas brands. This attracts more and more fashion brands to enter Hong Kong.Recently, another Danish top brand Bruuns Bazaar has had their business in Hong Kong because of the market electric potential of Hong Kong. Currently, a number of citizens know what Bohemian style is and they are interested in it. Having so fewer itinerant boutiques in Hong Kong, this would be a large opportunity for us to be the leader of this style in Hong Kong. Moreover, Hong Kong people generally similar dressing un touchedly, and that is why the simple cutting of H&M and Zara satisfies what they aiminess. This can also be accomplished by us. The dry land tone we are using is public in Hong Kong, to a fault.Therefore, we are sure that we can satisfy Hong Kong peoples specialized taste. The last point is related to our founder, Keld Mikkelsen. ahead founding DAY, he had studied Asian tailoring and culture for over a d ecade in Hong Kong. He is familiar with the characteristics of Hong Kong. If our brand is open in Hong Kong, it would be not except meaningful but also useful to develop a large business with Mikkelsens know leadge. To develop our brand as a global business, a start in Asia is essential. There are epochal cities in Asia like Singapore, Bangkok and Tokyo.However, from the perspectives of economy, physical location and social culture, Hong Kong is the best choice to promote our brand globally. Starting our business in Hong Kong would bring us to a new and more successful chapter of DAY. foreign mission statement, goals, objectives Mission statement To drive itinerant style into Asia and to be the leader of capital of Italy style in Asia by providing mass appeal but fanciful and unique merchandise offering superior nurture to client. Through the inspirational key look and iconic design, we are committed to provide our customers with the ultimate creative design.Goals We aim at m aking Hong Kong citizens become interested in our unique design with bohemian style, go for in brain that DAY is a well known brand name in Hong Kong and string grease ones palms in our shops. In addition, we provide introduce our home collection into Hong Kong market within a few years. Objectives Our objective is a 40% increase in employment in the head start half(a) month, following by a 90% increase in transactions from the get-go month of trading to the sixth. In the first year, we depart open a flagship throw in. It is the first step for our brand to enter Hong Kong market and to discombobulate a great profit.Then we will open a branch chisel in for each one year. With our existing non-transactional brand site al take awayy attracting 2000 visitors a day, we are tasked with increasing this number, as well as growing our 14,000 database. We stimulate to ensure that most Hong Kong citizens aged 25-40 will recognize our brand in phoebe bird years. Outside Hong Kon g, we will grant our self-named boutiques in ten other Asian cities within five years. pulverisation analysis Strengths The first competitive good of our company is the amaze of opening retail stores in foreign countries.We demand got over 40 self-named boutiques all around Europe and 800 retailers in 25 different countries. We also have over 15 years experience of running our stores and maintaining our reputation in the market. Secondly, our unique style, bohemian style, is rarely found in Hong Kong and this is beneficial for us to enter the market. Even if the style is similar, our target customer may be different as we focus on high income customers. This would turn away direct rivalry with those brands having similar style as ours. For instance, in the recent spring / pass, the sub-brand of i. , b+ab, has opened a line of bohemian style costume. However, it would not become a great competitor of our brand due to the discrepancy in set range and customer group. b+ab ta rgets at a younger customer group (20+) darn our brand targets at a maturer customer group (30+). In addition to that, the cursory style would be easier accepted by this group of customer. Furthermore, our popularity in foreign area has built up a good image to Hong Kong. As the information flow of Hong Kong is rapid, some of the customers may already know our brand even we do not have any stores in Hong Kong.Apart from that, our high-end product schema has kept the quality assurance of our brand and we hold two fashion shows in Copenhagen fashion week every year in lodge to increase our publicity. Lastly, the low inventory of each item has led to lower carrying cost and would not soar upwards up the cash flow. The small quantity of each design has also practise waterd a sense of scarcity. We can let the customers differentiate themselves from the others with our design. Weaknesses One of the weaknesses of our brand is the location of our payoff factories.As they are far away from Hong Kong, the running cycle will be slowed grim, which is a just problem for a fast fashion company. Moreover, the far-away-distribution bosom will cause longer lead time and high transportation cost. In addition, as the assortment of our business concentrates mainly on one particular flake, Bohemian style, if Hong Kong customers do not have interest in this style, possibly there will be no market in Hong Kong. What is more, as our brand is mainly for high class customers, the customer range is narrow, and so opening chain stores in Hong Kong can be kinda furious.Unlike those fast fashion brands with medium price range, it is far more difficult for high class customers to have impulse purchasing. As buying high-priced clothes is save a hedonic need, customers may have to think in two ways in front buying the clothes, and their desire to buy the products may be lowered after considering the price and the use of the clothes. Opportunities The opportunities of our brand include the market potential in Hong Kong. Since Hong Kong customers tend to buy new clothes regularly, they are willing to accept and explode new things.Generally, they welcome new brands to enter Hong Kong market. In addition, bohemian style is instead a new style to Hong Kong. Compared with the sporty and normal casual style which has already existed in Hong Kong, it is rare to have such a retailer store selling bohemian style garment notwithstanding. The unique style may attract customers to beget a visit or even make a leverage in our store. Moreover, we notice that Japanese has recently become interested in bohemian style, and quite a number of Hong Kong customers tend to follow Japanese fashion.Since Hong Kong customers today can get fashion information from different media like newspapers, television, radio, powder magazines, direct mail, Internet and so forth, with so many Japanese magazines reportage the latest wearing trend in their own country, which can be easily bought in Hong Kong, Hong Kong customers can access Japanese information and follow the trend easily. Threats talk about the scourges we may face, lacking experience would be one of them. As this is our first time to open a store in an Asian country, opening a flagship store in Hong Kong would be rather experimental.Operating a store in Hong Kong may not be the homogeneous as operating our own local store. The second threat is the difficulty in finding a location for the flagship store in Hong Kong, which is a crowded place and in which the rent of a store is high. As the main purpose of opening the first store in Hong Kong is to promote our brand to the public and let Hong Kong customers concern about our design, the location of the store ought to have heavy traffic of high class customers, for example, a fashion centre. However, the rent of a store in a fashion centre is ceaselessly high due to the designated atmosphere and the erfect facilities. Besides, there are too many in tertype competitions and so it can be difficult to enter and stay in the market. Although bohemian style is a new style to Hong Kong, there are many other fashion brands with different kinds of style with the aforementioned(prenominal) price range and customer group as ours. Economic recession of Hong Kong will be another threat. As the unemployment rate has been quite high, our target group may not accept the price. In 2008, Hong Kongs economy has fallen into recession for the first time in five years, and the territorys megascopic domestic product has contracted 0. % on a seasonally adjusted basis, after a 1. 4% fall surrounded by April and June. In 2009, according to official records, Hong Kongs economy has left a year-long recession, written text a growth of 3. 3% in the second quarter ended in June. The figures, which were seasonally adjusted, were high than forecast by economists. As a result, the government has increased its growth predictions for 2009. Even though the e conomy of Hong Kong is improving, concern still exists as the purchasing power of Hong Kong customers has decreased.Retail market strategies Retail format Being a multichannel retailer, we allow customers to make their purchase at our self-named boutique, pop-up store or on the Internet. Later on, in enunciate to let people concern more about our brand, we will also run collection shops in Hong Kong. Besides, we plan to create a Chinese version on our website so as to make Chinese customers purchase even more convenient, and the products would be sent to the customers homes directly or they can take the products personally from our store. Target marketOur main target customers include high income Asian and European women and men who are brotherly of trendy and casual fashion and are aged 25 to 40. Their expense on clothing would be approximately $5,000 to $10,000 per month. Retail Mix Location For our first specialty store in Hong Kong, we would choose a fashion centre as our sto re location. Being a newly developed brand in Hong Kong, it is too risky for us to locate our first store in freestanding sites, central business zone or main streets, where we are responsible for all the operation and advancement.It is also quite difficult to attract customers for their initial visit as our brand is not capaciously known by Hong Kong customers. Renting a store in a fashion centre, on the contrary, is much securer. Being controlled by the mall developer, crude facilities like outdoor signage, parking area, parking lot light and security are provided in the obtain centre. Advertising and special events to attract consumers are also available, and operating costs can be shared out with others.Apart from that, shop centres can usually draw a large number of customers due to the wide range of product offerings, easy access, lower crime rate, and last but not least the average and comfortable shopping environment. Our ideal fashion centres include Elements in Kow loon and Landmark in Central. Being smooth mainly of upmarket apparel shops, boutiques, and gift shops carrying selected fashions or unique merchandise of high quality and price, the two fashion centres successfully attract a wide range of high income and fashion-conscious local customers and tourists.Other upscale apparel shops located there may be our competitors, but we would consider them as complementary shops as we are selling completely different types of clothes. We have our own unique style. For the most significant advantage of these two malls, we would say it is the convenience brought by the public transport as both Elements and Landmark are located very close to the MTR station. In such a small city with such a dense population and so many buildings like Hong Kong, we understand that finding a store can be difficult and each foot of a store in a fashion centre can cost us a lot.Yet, we would keep paying attention to the arrangement and changes of our chosen fashion c entres and properly transfer our cash flow and properties to ensure we are well-prepared for renting a store in Hong Kong. Merchandise assortment For our product categories, we aim at providing a deep assortment of simple and radical clothing. In each category, quite a number of styles would be provided in golf-club to satisfy the customers, and there will not be big differences surrounded by the products sold in Hong Kong and our original merchandise assortment. In order to meet our customers needs, we will provide a wide size range of clothing from XS to XL.A wide variety of colour will be provided, too. On the other hand, only womens and mens wear would be sold first. As it is quite rare for Hong Kong people to buy furniture or something else in shops held by a fashion brand, we are afraid that it may be risky if we introduce our home collection at the same time we launch our first store in Hong Kong. As for the decoration of our store, items from our home collection will be used, and we will think about operating the line as well at a later stage if we notice that customers also show their interest in those items.Pricing The price range of our products is now high, and this can be also use to Hong Kong because of the favourable economic condition of Hong Kong. The economic condition creates a lot of high income consumers to purchase goods of high prices. Therefore the adjustment of pricing will not be large. Besides, the low inventory adds value of the products. As each kind of our products is only available in a extra standard, higher price can even be achieved in Hong Kong.However, the pricing will be set lower in the first two months, about a 10% off sale, in order to attract more consumers, who always love to purchase cheaper goods. Notice that our products in Hong Kong are sold at a lower price than the initial one, they would be pleased to make a purchase and our company can gain positive(p) images. Eventually, our company can earn long-run pr ofits. Generally, big gross sales will not occur, and this can be explained by our physical location. For example, one of our chosen locations Elements has a lot of specialty stores selling luxurious and pricey products.If we offer large throw outs, our products wouldbemuch cheaper than those of other boutiques and shops for high income consumers, and as a result we will not be favourable in this high price market competition. some other point is that when we have only one flagship store but without any outlet stores or discount stores, steady pricing, rather of offering big sales such as 70% off, which can be offered in Denmark, would be more appropriate. Yet, seasonal discount is still acceptable. We can offer about 25% off sales at the end of the seasons. On the other hand, we offer VIP systems.Inside our VIP room, there are two types of products. One is our normal products sold at a 20% discount. Another is the exclusive and limited products available only in our VIP room a nd sold at a price about 15% higher than our normal products, aiming at showing the special identity of the VIP members. What is more, a free home decor style reusable bag would be given to each of our VIP members as a gift after his or her purchase. Promotion In order to bring more traffic to our store, we would like promote ourselves in three aspects, which are advertizement, sales promotion and public relations. 1) AdvertisingWe would like to have institutional advertising to promote the reputation of our company by taking a serial publication of promotion photos which can represent the style of our brand. The photos would express the relaxing and leisure feeling of bohemian life-style. As Hong Kong people are generally stressful and busy, photos with relaxing and comfortable feeling would be attractive and conspicuous. On the other hand, newspapers, magazines, Internet, transit advertising and outdoor advertising would be our ideal advertising media. We would like to have one to two full page advertisement on newspapers and magazines.We would choose the South China aurora Post to be the first newspaper we have our advertisement on since it is one of the most celebrated English newspapers in Hong Kong and their target readers are similar to our target customers. As for magazines, Hong Kong fashion magazines like Jessica and worldwide would be our choices as quite a lot of our target customers would like reading these kinds of magazines. Moreover, we would add a Chinese version to our online shop and our advertising page on Facebook in order to attract and provide convenience to the Asian market.This kind of advertisement would be less expensive but more effective than the others as we have already set up the basic program. Furthermore, transit and outdoor advertising are two effective forms of advertising to attract traffic as most people can read the advertisement when they pass by. Our advertisement would be set up on the wall of the fashion centre w here our store locates, and bus-body advertisement would also be our choice as buses would run around the central business district and let people know about our brand. 2) Sales promotion In order to promote our brand, holding special events would be effective, too.For instance, we can have catwalk shows in our shop and exhibitions in different shopping malls. The exhibitions would show our new clothing of the coming season in the divulge area of the shopping malls, so as to provide opportunities for people to appreciate our products. Moreover, we would like to hold a seasonal discount before the coming of the next season. This can help clear the dead stock in the store effectively. Besides, we would like to set up a pop-up store for a month. The pop-up store would possibly look like a home and would be beautify in the style of our home collection, showing our comfortable and leisure bohemian style.This can let our customers view our products comfortably. One of the most suitable locations for setting up our pop-up store is feast Walk in Kowloon Tong as the visitors of Festival Walk are quite similar to our target customers. It is also easy to access and has an ideal exhibition area in the middle of the mall. What is more, people who are attracted by our pop-up store can easily travel to our store as Festival Walk and one of our chosen locations Elements are quite nearby. Moreover, we would set up a VIP system. When customers shop for a certain amount of money, they can join our VIP.VIP members of our store can enter our VIP room and make their purchase freely and comfortably with a 10% discount. In addition to that, each of them can get a free home decor style reusable bag as a gift for fisticuffs his or her goods. This can please the customers with an exquisite packing and also help us promote our home collection line. Apart from that, letters would be sent to inform the customers of our latest news and products, and well-designed cards would also be sen t on their birthdays and at some special festivals, aiming at maintaining the firm connection between our customers and our brand. ) Public relations As for the public relations, we would donate parts of our profits to red Cross as our company has joined the Red Cross Club. This can help improve our image and more importantly support charitable foundations. For instance, we can donate 5% income of a set of product to Red Cross. We can also hold some events from which benefits would be donated to Red Cross. One example is that when a customer donates his or her old pair of jeans, he or she can get a 15% off discount when he or she buys a new pair of jeans from our store, and the old jeans collected would be donate to Red Cross.Customer service In order to increase the brand loyalty of our currently existing customers and to advocate them to make their next visit, customer service is an integral part to operate our brand. As customers give can be destroyed at once by a major servic e problem, we would like to avoid this by providing exceed policies, pre-order service, delivery service, and more importantly, strengthening our personal service. 1) Personal service We believe in the friendly face of retailing. Our highly professional, responsible and trustworthy staff would warmly greet our customers with courtesy.They are good at answering queries and solving problems, too. Besides, they are able to offer reassurance whenever it is needed, turn complainants into brand champions, and more importantly, actively offer assistance in selecting fashion merchandise. For example, they cross-sell related products, follow up abandoned carts, track order progress, keep a trained eye out for suspicious activities, and provide weekly activity reports. We fare promises to customers and the degree of trendyapparels with different colors for mix and match. 2) Return policies We offer product exchange and return policies and money back guarantees.Refunds or gift cards would al so be given to customers if they change their mind in respect of their purchase, as long as the items are returned within 2 days of purchase with the original receipt, original tags and original bags attached. Gift cards, sale items and samples are excluded from this policy. Customers may choose the refund by exchange to bonus point for next time purchase. 3) Pre-order Apart from return policies, pre-order service is also provided. Before making purchase, customers can take notice on our leaflet showing detailed information of each product.As they may not be able to find a suitable size of clothing for themselves, they can pre-order a specific size of clothing. Pre-order items will be arrived within two to three weeks, and customers are welcome to settle the payment within one day after placing an order. We will arrange the reticence for our customers as soon as possible, and inform customers by email before shipping and once the pre-order has been arrived at Hong Kong. 4) Delivery In order to encourage customers to buy and to provide them with convenience, free delivery service is offered on orders $5000 or over.The delivery will be made the next day after the customers settle the payment. remembering design and display Similar to our local store in Denmark, simple and warm tone with discolor lighting would be the main layout of our flagship store in Hong Kong in order to provide customers with warm feeling. The display window would be plain in colour and our latest design would be shown there. In order to provide customers with home feeling, clothes racks instead of dummies would be used. For instance, a whole set of clothing can be displayed with a big whiteboard card as the background, and with the models face being drawn on the card.Inside our store, a VIP room exclusive for our VIP members would be built. We plan to set up the room on the second floor of the store and there would be luxurious and comfortable sofas for customer. Furniture from our hom e collection will possibly used to decorate the room, aiming at promoting our home collection products. Relaxing and slow background music will be used in our store. As for the cover of our store, unobvious floral print will be chosen as it is widely used in home decoration. In short, we will follow the general style of Europes housing as our store layout. Roberto Cavalli our existing competitor Type of products clothes, accessories, eyewear, shoes, jewels, perfumes, watches, underwear, bags Target Market high income group middle age -25-40 years old Style The main color is the series of earth tone color, blue, black and white. The blow up pattern are always used in their design. l Retailer distribution channels Boutiques (2067-2069,IFC Mall, Central+852 22347621) online store Mission To provide women with timelessly dramatic pieces that flatter the female form. Types of products Mainly clothes, accessories, eyewear, shoes, jewels, perfumes, watches, underwear and bags are sold . Style The main color of the series is earth tone color, blue, black and white, and overdraw patterns are always used in their design. Retailer format Both boutiques and online shops are available. Target market High income customers aged 25 to 40 are their main target group. Pricing Most products are sold at a high price and VIP is offered. VIP can enjoy special discounts, fashion shows and parties organized by Roberto Cavalli. fund Display The store display of Roberto Cavalli is clean, modern and simple. White is usually used in the store color, while the lighting is direct and white.With mannequins standing behind the window, the layout is no different from many boutiques. Promotion As a worldwide famous brand, Roberto Cavalli puts a large amount of effort on promotion. Each season, campaigns are opalescent and put in large billboards outside specialty centers. These campaigns are also posted on famous fashion magazines like Elle and Vogue. Besides, under publicity, Elle often reports news of Roberto Cavalli. The target customers of Roberto Cavalli are powerful women, therefore they often organize big shows and welcoming celebrities stand on red carpets, and generate promotion with publicity.What is more, Roberto Cavalli had a crossway with HM to organize campaigns in 2007. Customer Service Generally, the service approach of Roberto Cavalli is expressive. The staff charge about customers choice of clothing. They also offer the best size of clothing for the customers. Besides, Roberto Cavalli provides customers with care service, allowing customers to ask questions about their shopping experience by e-mail. Type of products clothes, accessories, eyewear, shoes, jewels, perfumes, watches, underwear, bags Target Market high income group middle age -25-40 years old StyleThe main color is the series of earth tone color, blue, black and white. The exaggerate pattern are always used in their design. l Retailer distribution channels Boutiques (2067-20 69,IFC Mall, Central+852 22347621) online store (http//store. robertocavalli. com/navigation. asp? tskay Comparison with Roberto Cavalli The style between DAY and Roberto Cavalli is slightly different. However, as both are high-end fashion brands, some strategies are similar. For example, pricing, location and customer service strategies are relatively standard aiming at attracting the same kind of customers. Yet, our emphasis is mainly n merchandise assortment, promotion and store display to create sustainable differential advantages. In terms of the style of merchandise, DAY is presenting its specific style. As the wild, sexy style is quite common in the Hong Kong market, Roberto Cavalli can hardly provide a unique image for customers. On the contrary, the bohemian style of DAY cannot be easily found in Hong Kong, especially the high-end bohemian fashion items. Therefore, it is quite hard to copy the style of DAY, and this can definitely attract a certain amount of customers. In a ddition, DAYs products are more suitable for the Hong Kong citizens.Although Roberto Cavalli is also selling expensive clothing with earth tone colour, the style is more dramatic and exaggerated. The dramatic style had once been fashionable in Hong Kong in the 80s, but this trend is now fading. Hong Kong people are going back to basic, simple and relaxing clothing style. As DAY is doing the mixing of Western and Eastern styles, our products do not contrast a lot, but instead have a harmonic look. The style DAY runs is the style Hong Kong people currently want and it would last for a period of time. This creates an advantage in selling the appropriate products to the right market.As for the promotion strategy, Roberto Cavalli is very good at promoting its brand, but we have a different approach that can create a specific image of DAY. The campaigns of Roberto Cavalli are international, sexy and passionate. Yet, to develop in Asia countries, a mild advertising package would be more ap proachable to the customers. Considering the stressful life style of Hong Kong people, the promotional photos of DAY Hong Kong express leisure bohemian lifestyle to comfort the customers. What is more, Day offers a Chinese version online shop, facilitating more Chinese consumers and Asian tourists to purchase our products.Although DAYs target market is high income consumers, using the close and considerate promotion strategy can help us create a different image of our high-end products, and differentiate from other high-end brands like Roberto Cavalli. Talking about the store display, DAY can have a more appealing store display. Roberto Cavallis store display is just too simple, just like many other specialty stores. However, Day is presenting a home feeling store display. Using warm lighting and floral-printed wallpaper to comfort our customers, the environment we provide is more attractive than Roberto Cavalli does.In fact, DAY is not simply selling fashion merchandises, it is s elling lifestyle. The store display and the promotion strategy are to create relaxing bohemian lifestyle to the customers. However, Roberto Cavalli is just presenting luxurious clothing and does not give a strong impact to the customers. As a matter of fact, all kinds of lifestyle are related to fashion as trend does impact lifestyle. To conclude, it is more appropriate to say that DAY is a high-end brand with our own personality, but not only a luxurious brand. Future prospects We can foresee that DAY can achieve a great success in Hong Kong.Noticing that Scandinavian fashion has been introduced to Hong Kong in recent years, and many Hong Kong citizens are quite fond of this kind of fashion, we believe that Hong Kong has a large market potential for DAY, and this potential can last for a long time. While H&M is currently the leader of Scandinavian fashion for the general public, we trust that DAY can be the leader for the high income group. In the future, we would have the followi ng goals and objectives, in an go about to further consolidate our business in Hong Kong. Our first goal is to introduce DAYs lifestyle to Hong Kong citizens.Consumers purchase products only if the brand is highly recognized. To achieve this, the lifestyle of DAY should be introduced further. The simplistic lifestyle we present is what Hong Kong people are looking for. Being busy and stressful all the time, they do need a city escape. The campaigns we are currently doing can show what city escape is about. Therefore, promoting this point can advance the sales of DAY. Moreover, we would like to introduce our home collection to the customers within a few years so as to earn more profits and complete the image of DAY as a brand.To facilitate the development of our home collection, our store would mainly be plain in colour and decorated with products from our home collection. Home decor style gifts would also be given in order to provide customers with a comfortable and relaxing home f eeling of DAY. Another goal is to enlarge our business by opening more shops. Our plan is to open a branch store in Hong Kong each year. Another objective of this goal is to develop our business into Asian countries. As globalization continues and imitation happens globally, we cannot focus on one location only.Being one of the fashion centres in Asia, we believe that Hong Kong can influence other Asian cities. From the starting point Hong Kong, the leader of DAY Asia, we will have our retail shops in ten other Asian cities within five years, to achieve DAY as a global brand. We commit that DAY can create bigger and bigger business. As a result, we propose that DAY should have its business Hong Kong. We hope the proposal can help continue the DAY story. Reference www. day. dk/ http//us. fashionmag. com/ http//www. tifdb. com/ www. wikepedia. org/ http//www. modeshanghai. net/Fourthly, our high-end product strategy has kept the quality assurance of our brand. Fifthly, we have organi zed fashion shows regularly in order to increase our publicity. We hold two fashion shows in Copenhagen fashion week every year, spring/summer and fall winter. Sixthly, the low inventory of each item has led to lower carrying cost and would not tide up cash flow. The small quantity of each design has created a sense of scarcity. We can let the customers to differentiate themselves from the others with our design. Our aim is to carry out everyday contemporary glamor_____ WeaknessOne of the weaknesses of our brand is the location of our production factories. As it is far away from Hong Kong, the place we shot, it will slow down the running cycle, which is a serious problem of fast fashion industry. Moreover, the far-away-distribution centre will cause longer lead time. Secondly, as the assortment of our business has concentrated in one specific type(i. e Bohemian style), if Hong Kong customers do not have interest in this style, there will be no market in Hong Kong. Thirdly, as the br and is for high class customers, the customer range is narrow, so there will be risks on opening chain stores.Unlike the fast fashion brand which has medium price range, it is far more difficult for high-class customer to have impulse purchasing. As buying high priced clothes is only a hedonic need, customers will have to think twice before buying the clothes. The customer will be less desire to buy the product after considering the price and the need of the clothes. * Factories set in foreign countries * - far away in Hong Kong, shipment and transportation cost is high * - Slow down the running cycle (fast fashion) * -Long lead time (distribution centre) assortment concentrate in one specific type * - if Hong Kong customers do not accept/ favor on this style, there will be no market in Hong Kong. * As the brand is for high class customers, the customer range is narrow, so there will be risks on opening chain store. * Opportunities The opportunities of the brand included the market potential in Hong Kong, as Hong Kong customers tends to buy new clothes regularly, they are willing to accept and explode new things. They welcome new brand to enter Hong Kong market. Secondly, Bohemian style is a new style to Hong Kong.Compared with the sporty and normal casual style which have already existed in Hong Kong, there is rare to have such a retailer store selling Bohemian style clothing only. The unique style will interest the customers to make a visit or even a purchase in our store. Thirdly, as Japanese started the interest in Bohemian style recently, Hong Kong customers tends to follow the Japanese style. Nowadays Hong Kong customers can get the fashion information from different media like newspaper, television, radio, magazines, direct mail and Internet, etc.There are many Japanese magazine reporting the latest wearing trend in their own country, and these magazine can be easily bought in Hong Kong. In other words, Hong Kong can easily access the Japanese informati on and follow the trend. Threats Talking about the threats which would be faced, lacking experience will be one of them. This is our first time to open a store in Asian country so the flat ship store in Hong Kong would be rather experimental. The method and operation of a store may have slightly different compared with our own local store.The second threat is the difficulties in finding a location for the flat ship store in Hong Kong. Hong Kong is a crowded place and the rent of a store is high. As the main purpose of opening the first store in Hong Kong is to promote our brand to the public and let Hong Kong customers concern about our design, the location of the store ought to have a heavy traffic of high-class customers, for example, fashion centre. However, the rent of fashion centre is always high due to the designated atmosphere and the perfect facilities. Thirdly, there are too many intertype competitions so it is difficult to enter and stay in the market.Though Bohemian styl e is a new style to Hong Kong, there are still different style of the brand appear in Hong Kong, In short, there are many fashion brand with many kinds of style according to the same price range and customer group. Economic recession of Hong Kong will be another threat, as the unemployment rate is high, our target group may not accept the price. In 2008, Hong Kongs economy has fallen into recession for the first time in five years amid a global economic slowdown the third quarter, the territorys gross domestic product contracted 0. 5% on a seasonally adjusted basis, after a 1. 4% fall between April and June.The governments economist, Helen Chan, said domestic demand faltered significantly in October, while exports discharge to the lowest level since 2002. Whats more, in 2009, according to official records, Hong Kongs economy has left a year-long recession, recording a growth of 3. 3% in the second quarter ended in June. The figures, which were seasonally adjusted, were higher than forecast by economists. As a result, the government has increased its growth predictions for 2009. Though theres improvement in the economy of Hong Kong, concern is still existed as the purchasing power of Hong Kong customers is decreased.