Has the marketing mix for Volkswagen been successful Coursework

Has the trade mix for Volkswagen been successful - Coursework ExampleThis report will focus primarily on promotion at Volkswagen and psychographic segmentation and targeting strategies, since the recent successes at VW in the last four to five years has been highly helpless on these activities and marketing strategies. The report describes pricing organise at Volkswagen and the rationale for this strategy, followed by acknow directgement of ingathering and seat in the marketing mix, with a continuing in-depth discussion of promotional activities domestic and international that has led to high sales since 2008. 2.1 Pricing and Product at Volkswagen One marketing manager at Volkswagen describes the rationale for pricing at the company We be targeting young, self-confident city dwellersthat want a car which ticks every(prenominal) the technical boxes, epitomizes modus vivendi and is a teensy-weensy unconventional in terms of looks (Volkswagen 2010, p.91). The market share in Eu rope contributes most to the sales revenues and profit of VW, a market that is dominated by small-sized passenger cars produced by companies such as Kia, Hyundai, and Fiat (among many others). These cars typically carry much lower prices due to their energy in petrol mileage and limited features. Customers have dedicated brand following to many of these belligerent models, thus in order to gain market attention from the young professional between 21 and 34, the business must devote much of its production capacity and capabilities to producing small- to mid-size cars as competitive low-end pricing. In the UK and the unite States, as one example, the list price is approximately $19,000 for the Passat (the companys largest international seller). This price structure is compared to other small-sized... The report describes pricing structure at Volkswagen and the rationale for this strategy, followed by the acknowledgement of product and place in the marketing mix, with a continuing i n-depth discussion of promotional activities domestic and international that has led to higher sales since 2008. One marketing manager at Volkswagen describes the rationale for pricing at the company We are targeting young, self-confident city dwellersthat want a car which ticks all the technical boxes, epitomizes lifestyle and is a little unconventional in terms of looks. Volkswagen continues to use actors and endorsers and messages in the promotion that are highly relevant to lifestyle and attitudes, thus improving brand equity and long-term market loyalty. Trust in the brand is create around the market communications offered by Volkswagen that revolves strongly around satisfying consumer demands and promoting affordable innovations. This company would wait to be a benchmark of the theoretical concept of effective customer relationship management, through its committal to establishing operational components, the marketing mix, sales dealerships, and communications precisely lin ked to customer social and psychological look on systems and emotional competencies in this age group. Examination of research on Volkswagen did not indicate any shun sentiment from the brand in existing key target markets.